En résumé


Enthusiastic, very motivated to sales and sales management, customer & result driven. I have a strong academic background holding a master of science in international business and a master of education in marketing. With a solid experience in sales and team management. I am expert on industrial adhesives, cleaners, lubricants,...And a good knowledge of pumps and systems especially in building services.Well connected to consultants and installers.
Core competencies:
* Strategic Orientation: Able to think analytically and come up with a strategy.
* Market insight: understanding the market and the business.
* Results Orientated: Driven to achieve results through constant improvement as assessed by sound metrics.
* Customer Impact: Passion for pleasing customers and clients.
* Collaboration and influence: working well with others, including influencing those not in one’s line of command.
* Organizational Development: Developing strengths for the company by recruiting, retaining, and developing future leaders.
* Team Leader: Building winning groups.
* Transformation Leadership: Leading the way toward new goals.

Mes compétences :
Sales Management
Team Leadership
Strategic Management
Key performance Indicators
Competitive Intelligence
Business Plans
Go To Market (GTM / RTM)
Marketing Strategy
Contracts Negiciations
Microsoft Word
Microsoft PowerPoint
Microsoft Outlook
Microsoft Excel
Lotus Notes/Domino


  • Brico Bois Fathalah - Freelance Sales&Marketing Consultant

    2017 - 2017 Since beginning of last July, I have been mandated for working on a business plan for a new Wholesale Hardware Company. Benchmarking, range of products choice, suppliers and partners selection, pre-recruitment of the team, P&L,...An awesome challenging mission.
  • Institut Superieur Des Sciences Humaines de Mednine - Consultant en Marketing et Communication

    2015 - 2015 Animation d'un atelier au profit des étudiants du master II dans le cadre du projet "La valorisation archéologiques de Medenine et Tataouine". Ce projet a porte sur :
    - Les techniques de commercialisation en Ligne.
    - Le Marketing du tourisme culturel.
    - La technique de Brainstorming pour bien mener une campagne commerciale.
    Animation of a workshop for students of the Master II as part of the project "The archaeological valuation of Medenine and Tataouine." This project focused on:
    - Online marketing techniques.
    - The Cultural Tourism Marketing.
    - The technique of Brainstorming to properly conduct a marketing campaign.
  • Wilo SE - Country Manager

    2013 - 2016 "Deep in The World of Pumps and Systems"
    As head of the representation office:
    * The lead of the local management team, acting as subsidiary's top executive, playing a strategical role in the company's strategic direction, development and future growth.
    * Defining and implementing the business plan of the rep. office.
    * Managing three business units: Building Services, Water Management and Industry.
    As Country Sales Manager:
    * RTM / GTM: Managing the distribution network
    * Establishing marketing strategy: mix-marketing & communication.
    * Price Policy.
    * Following and Participating to tenders.
    * Benchmarking
    * Competitive intelligence
    * Dealing with consultants and installers
  • Henkel Corporation - Regional Sales Manager

    Düsseldorf 2011 - 2013 * Regional Sales Manager Maghreb&West Africa during two years and three months: responsible from 6 sales engineers,excellent KPIs (NESx5,GP1, EBIT,...)
    * RTM & business plans : Hiring new distributors : I setteled the distribution network of Ahesives Technologies General Industry of Henkel in Tunisia,
    * Sales & Marketing strategy for all the region
    * Organising, animating Seminars/Trainings
  • Henkel Corporation - Key Account Manager

    Düsseldorf 2008 - 2011 * Harmonizing key accounts price strategy
    * Keeping these accounts as much as possible satisfied
    * Being in a close relationship with them (availability even in the week-ends if needed)...
    * Managing their needs complexity through forecasting without hurting NCWC.
    * Insuring the right product choice within a very large range of product families: Cyanoacrylates, epoxies, silicones, PUs, Cleaners, Lubricants, Surface treatment,
  • AR Filter - Sales Engineer

    2007 - 2007
  • L'Accessoire - Responsable Technico-Commercial

    2006 - 2006 L'Accessoire Quincailleries Industrielles, outillage, Compresseurs, Outils Electro-portatifs
  • SOGEFOIRES International - Sales Exevutive

    2004 - 2006


  • ISG TUNIS (Tunis)

    Tunis 2005 - 2008 master specialisé
  • ISG

    Tunis 2005 - 2009 Master Professionnel En Commerce International
  • Institut Bourguiba Des Langues Vivantes (Tunis)

    Tunis 2001 - 2002 Diplôme de fin d'etudes
  • Bourguiba School Of Languages (Tunis)

    Tunis 2000 - 2001 Business English Diploma
  • FSEGT EL MANAR (Tunis)

    Tunis 1997 - 2004 maitrise
  • Faculté Des Sciences Economique (Tunis)

    Tunis 1997 - 2004 Maitrise en Marketing
  • Lycée Secondaire De Mednine (Mednine)

    Mednine 1989 - 1997 Baccalaureat en Economie et Gestion