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Arnaud CHARENSOL

PARIS AREA

En résumé

Un parcours professionnel de 20 ans en développement commercial et management opérationnel
Une passion pour la création de valeur pour mes clients confrontés aux enjeux de la Transformation Digitale et au défi de concevoir une nouvelle Stratégie Multi-accès.
De l'optimisme pour convaincre, fédérer et repousser les limites...

1 - Marketing guidé par les données et la connaissance client
• Data Quality, Data Management, Data Governance (Bâle II & Solvency II)
• Référentiel client unique et Vue Client 360°
• Customer insight & analytics : scoring, segmentation, predictive analytics & big data

2 - Expertise des enjeux de l'Assur Banque & Mutuelles
• Marketing stratégique : Transformation digitale, stratégie multi-accès, Life Time Value
• Marketing opérationnel : Efficacité opérationnelle et optimisation des coûts marketing
• Marketing digital et cross-canal : scénarisation et optimisation du parcours client

3 - Développement Commercial et management opérationnel
• Plans d'action
• Conception d'offres sectorielles orientées bénéfices clients et ROI
• Expertise comptes stratégiques
• Management opérationnel pour structurer l’activité commerciale

"ENTHUSIASM is the yeast that makes your hopes shine to the stars. Enthusiasm is the sparkle in your eyes, the swing in your gait. The grip of your hand, the irresistible surge of will and energy to execute your ideas"
Henry FORD

Bienvenue sur mon profil !

Mes compétences :
Prospection
Vente complexe
Marketing
Management
Vente
Développement commercial

Entreprises

  • EXPERIAN France - Sales executive - Team Leader Vertical Markets

    2011 - maintenant LOCATION: Paris La Défense
    ====

    ABOUT EXPERIAN:
    EXPERIAN Marketing Services helps major organizations improve their return on marketing investment (RoI) by targeting and engaging customers with highly precise cross-channel marketing.

    WHAT WE DO:
    Advising Marketers with Mosaic® France Consumer Lifestyle Segmentation and Consumer View® social demographic database.

    Helping Business Developement Managers target their audiences with precision and 360° insight on their customers: Who they are? Where they live ? What they like?

    Partnering with Bank & Insurance, Charity sector, Transport companies and FMCG industry to give more value to their clients and locations using Mosaic France lifestyle segmentation, helping marketers anticipate the behavior, attitudes and preferences of their best customers and reach them in the most effective channels with the best messages.

    KEY RESPONSIBILITIES:
    Engage and negotiate with major organizations in France
    Build Business Development Action Plans
    Promote EXPERIAN's value proposition and Mosaic® France Consumer Lifestyle Segmentation
    Build new compelling offers with Return on Marketing Investment (RoI)

    EXAMPLES OF CHALLENGING MISSIONS:
    - Prospecting for potential customers
    - Acquire profitable customers
    - Increase loyalty & customer value
    - Retain or winback dormant customers
    - Conduct behavioral segmentation
    -
    www.experian.com

  • RICOH FRANCE - Regional Sales Manager (Southeast France)

    Rungis 2008 - 2010 (Multifunctional copiers & IT service provider - value-added consultative services)

    LOCATION:
    =========
    Southeast France
    Regional Sales Manager in NICE (French Riviera) then in AIX en PROVENCE (Greater Marseilles Area)
    RICOH (Global manufacturer of digital multifunctional copiers)

    KEY RESPONSIBILITIES:
    ==============
    Conduct Change Management
    Build Team (10 sales persons)
    Organize sales team to increase productivity (+20%).
    Monitor team performances in quality & figures through scorecard weekly meetings
    Link up product specialists, coordinate team selling
    Report sales with KPIs, implement corrective actions, manage business reviews
    Participate in sales presentations & negotiations with sales representatives on major accounts.
    Maintain detailed knowledge of the RICOH’s products, services & sales techniques
    Establish strong customer relationship & partnership with major accounts


    KEY ACHIEVEMENTS:
    =================
    Exceed Sales Goals by 135%
    Sales Budget 4,2K€/year
    Profit 1,3 M€/year
    Development of Major Accounts

    MAJOR ACCOUNTS & STRATEGIC ACCOUNTS:
    =========================
    Ministry of economy & finance (government services), Centre Hospitalier de Nice (Hospital), Groupe ACCOR (hospitality), Vinci, Eiffage (building & civil works business)

  • NASHUATEC GROUPE NRG - Sales Manager

    1997 - 2008 (Multifunctional copiers & IT service provider – value-added consultative services)

    LOCATION:
    ========
    French Riviera - Southeast France:


    KEY RESPONSIBILITIES:
    ==============
    Develop business strategy to ensure a perfect match between sales force, company goals
    & the market
    Recruit and hire sales representatives
    Implement new sales techniques through training and coaching
    Supervise, motivate teams
    Identify business opportunities with major accounts
    Organize exhibitions, demonstrations & business events to increase sales and develop strong relationship with existing or new major accounts
    Participate in sales presentations & negotiations with representatives of major accounts


    KEY ACHIEVEMENTS:
    =============
    Expanded Sales & Gross Margin (+350%)and market shares
    Sales Budget >4.8M€ / year
    Profit >1.5M€ / year

    MAJOR ACCOUNTS:
    ==========
    Arkopharma, Virbac (Life Sciences), Mercure Intl of Monaco (FMCG), Sogeres, (Food Services), Local Government Services (Conseil Général 06, Principauty of Monaco), Ministry of Education, Dow Chemical (chemical industry), GSF, CIRCET (B2B services)

  • GESTETNER - Junior Sales Manager

    1995 - 1997 (Multifunctional copiers)

    LOCATION:
    =======
    Greater Paris Area - Eastern & Northern France

    KEY RESPONSIBILITIES:
    ================
    Organize results-oriented Sales Force (8 salespersons)
    Establish strong client relationships & develop key accounts

    MAJOR ACCOUNTS:
    ============
    Seita, Magasins ED (FMCG), Giraud International, Geodis, Calberson (logistics services),
    Ministry of Defense, ONYX (Energy & utilities), Local Government Services, Ministry of Education, Chamber of Commerce.

  • GESTETNER - New Business Sales Representative

    1989 - 1995 (Analog copiers)

    LOCATION :
    ========
    Greater Paris Area

    KEY RESPONSIBILITIES:
    ==============
    Extensively prospect new clients (door to door)
    Make follow-up calls, cold calls
    Develop my own sales data-base for increased sales results
    Negotiate, close transactions, and establish strong client relationships
    Develop key accounts

    Exceeded sales quota, promoted to the highest level of sales representative organization

  • French Army - Liaison Officer at French HHQ in Baden-Baden (Germany)

    1988 - 1989 Staff officer responsible for official translations & representing the French Army
    Coordination between French HQ and US/Great Britain military liaison missions
    Commando training camp with US combat unit

  • PEUGEOT MOTORS OF AMERICA - LYNDHURST (NJ - USA) - Marketing intern - Assistant to Product Manager

    1987 - 1988 Marketing Intern – Deputy Product Manager
    In charge of building the Marketing Platforms for launching Peugeot 405 & 505 models in the U.S.
    Responsible for liaising with Advertising Company HDM based in New York City

Formations

  • New York University (New York, Ny)

    New York, Ny 1987 - 1988 Marketing Strategy - Organization - Development of Marketing Plans

  • Université Paris 12 Val De Marne (Creteil)

    Creteil 1985 - 1986 Business - Sales - Marketing - Communication - Int'l Trade

    2-year Business College degree

  • Université Paris 11 Paris Sud (Sceaux)

    Sceaux 1982 - 1985 International Lawyer Degree

    2-year Law School degree
    Law School, Sceaux (Paris Area)

  • Institut Catholique De Paris

    Paris 1982 - 1984 International Lawyer Program

    2-year Language School degree (English & Spanish language courses)
    Catholic Institute of Paris (I.S.I.T. – School of Translation and Interpretation)

  • Lycée Saint Michel De Picpus (Paris)

    Paris 1980 - 1982 High School Degree - Specialties : English - Spanish - German

  • Lycée Charlemagne

    Paris 1977 - 1980
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