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Arnaud LEGRAND

Paris

En résumé

B2B Marketing Director with more than 15 years in the telecom/technology sector.
My recipe to deliver impactful B2B marketing:
- Take a broad expertise from hands-on experiences in many different aspects of B2B marketing.
- Mix it with a proven capacity to drive innovative and transformational programs in complex, international environment.
- Add a handful of pragmatism, multi-cultural team work and creativity initiated by 7 years in B2B2C.
I hold a master’s degree in Electrical Engineering from HEI, as well as in Marketing from HEC Business School.

Specialties:
- B2B marketing, Strategic Marketing, Thought Leadership, Demand Generation, product marketing,
- Telecom, Mobile, Mobile marketing,
- Multi-cultural


Mes compétences :
Marketing
Telecom

Entreprises

  • Alcatel Lucent - Customer Marketing Director, EMEA

    Paris 2012 - maintenant I Put in place and drive the adoption across the region of a new demand generation marketing practice, aiming at generating incremental leads for sales team.

  • Alcatel-Lucent - Applications & content value chain, growth program leader

    Paris 2011 - 2011 I Managed 1 of the 6 company wide thought leadership programs, positioning Alcatel-Lucent in the domain of applications & content distribution through telecom networks.

  • Alcatel-Lucent - Solution Marketing Manager

    Paris 2009 - 2011 I Defined the differentiating positioning and messaging of mobile advertising and IP communication solutions, and launch them within the EMEA region.

  • Alcatel-Lucent - Carrier group Demo team leader

    Paris 2007 - 2009 Management of the demonstration team of the carrier group (9 people). creation, delivery and presentation at events of new, business focused demos. Management of the demo platform of the French executive briefing center.

  • Alcatel-Lucent - Strategic Marketing Manager

    Paris 2005 - 2007 Management and execution of the marketing plan, positioning the company in the Mobile communication and fixed/mobile convergence domains.

  • Alcatel - Product line manager

    Paris 1998 - 2005 - Definition of the product line roadmap, based on market analysis.
    - During development, responsible of the mix : product performance / unique selling point / price and time-to-market.
    - Management of senior product managers (3p).

Formations

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