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Aude BEAUVALLET

Paris

En résumé

After 7 years in a worldwide communication agency as Group Manager and Account Director, in charge of a 3M€ portfolio (Procter&Gamble, Mondelez International), I had the opportunity to join the House of Krug in January 2014.
Successively Digital Manager and International Communication and Digital Manager, I have been working on developing and emphasizing the beautiful story of this small luxurious Champagne House, created in 1843 by a man who wanted to offer his customers pleasure through the best Champagne he could do.
My perimeter goes from setting the strategy and the brand guidelines for all Markets to the execution: visual and editorial contents, social voice, development of mobile application, Twitter and Messenger bots, social platforms.
Since 2016, I am in charge of the main 360° projects of the House, gathering worldwide Ambassadors of Krug to produce brand and social contents (book, movie, social formats), translated in English, French, Japanese and Italian.

- Speaker at Vivatech 2016
- Speaker at Dialogkonferansen Oslo 2016
- Speaker at London Luxury Summit 2015

Mes compétences :
Manager
Stratégie de marque
Marketing
Communication
Social media
CRM
Digital

Entreprises

  • Lvmh - Head of International Communications and Digital - KRUG Champagnes

    Paris 2014 - 2018 Define the communication strategy of the House of Krug, produce global brand guidelines, brand content and social content, develop relevant and innovative digital tools.
    In charge of the brand worldwide main projects, linking with all Markets.
    Hand in hand with Moët-Hennessy central team, development of projects focusing on consumer engagement: social listening, SEO/SEA, e-retailing.
    - management of 2 project managers (senior and junior)
    - social media strategy (content production & advertising)
    - brand content conception and production (movie, book, videos for social media)
    - e-reputation monitoring

  • Bbdo - Group Account Director

    Boulogne-Billancourt 2010 - 2013 Successively Group Manager and Group Account Director.
    Lead for Mondelez International brands portfolio (3M€): Carte Noire, Lu, Tassimo, Philadelphia, Mikado.
    Pilot and coordinate a multi-talented and integrated team to bring creative and successful answers to On and Offline challenges.
    - management of 3 project managers
    - coordination of creative and technical teams
    - set-up and development of digital and 360° campaigns, brand content, CRM

  • Bbdo - Digital Consultant for Carte Noire (Kraft Foods France)

    Boulogne-Billancourt 2010 - 2010 Support of the brand on the implementation of the CRM program (www.desiretmoi.com) and acquisition campaigns (+700K of qualified contacts).
    Definition of the program’s KPIs and conception of reporting tools.
    Coordination of strategy, media and operational marketing agencies.

  • Bbdo - International project manager - Procter&Gamble

    Boulogne-Billancourt 2007 - 2010 In charge of the innovation department of the online CRM program deployed in 40 countries (P&G ‘EverydayMe’ Digital Lifestage Program) Prix EFFIE 2008.
    Strategic analysis, functional specifications and European rollouts.
    Conception and coordination of digital campaigns for Ariel Europe.

Formations

  • Paris IV Sorbonne

    Paris 2006 - 2007 Master Conseil éditorial et gestion des connaissances numérisées

  • Paris IV Sorbonne (Paris)

    Paris 2000 - 2005 Niveau Agrégation

  • Lycée Moliere

    Paris 1997 - 1999 Philosophie

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