Aude GOETZ

En résumé

Entreprises

• Nestlé Nespresso - InfoTech Consultant - International Digital Communication Project Manager

  2014 - maintenant Digital communication project management: concept definition and production lead for platforms development (products launch campaigns)
  Liaising with Communication, Product Development, CRM, IT teams and external agencies on digital campaigns
  Coordination for emailing and banners campaign creation
  Support markets for local campaign implementation (translation, creative material, tracking, analytics).
  Following IT project for platforms evolution
  KPIs definition and analysis
  

• LeKino.ch - Digital Marketing and logistics coordinator

  2013 - 2013 Project management with technical teams to improve user experience on website and tablets
  Webmarketing: definition of statistics and reports, management of social media
  Communication: set up of emailing (strategy, design, targeting, sending and ROI), print and goodies
  Coordination of digital content publication in 3 languages with right holders and partners
  

• UniversCiné - Le Meilleur du Cinéma - Digital Product and Project Manager

  2011 - 2013 Digital projects management for smart TVs, Facebook, smartphones and tablets applications development
  (leader of pooled projects with several European partners) and for existing e-shops upgrades
  Webmarketing strategy for digital channels: Customer Relationship Management, definition of B2B and B2C action plans, events and communication (emailing campaigns management)
  Partnerships: negotiation of planned actions, implementation of events and editorial content
  Brand management: positioning, community management on social media and Search Engine Optimization
  Statistics and reporting: definition and following of Key Performance Indicators
  Development and prospection to upgrade existing digital offers and deploy them over new channels
  

• SFR - Assistant Product Manager

  2009 - 2010 Project coordination for VOD website redesign and complementary developments with other digital channels
  Partnerships: planning and implementation of events with right holders (promotional campaigns, co-marketing)
  emailing campaigns management (2 million clients database) : in charge of relations with agencies
  Handling content publication over digital platforms: data and CMS management
  

• Ministère de l'Éducation nationale - Communications Officer

  Paris 2008 - 2008 Event: Organisation of the annual open doors event to the public within the Ministry building (“Journées du Patrimoine”)

• Radio France - Communications Officer

  Paris cedex 16 2008 - 2008 Corporate press relations development and coordination within the group stations communication
  Public relations management: for the group and the CEO (several private exhibitions organisation)
  

Formations

• CELSA - Paris IV Sorbonne CMMM

  Neuilly Sur Seine 2008 - 2009 Master 2
  
  Honours
  Specialisation: Marketing and communication of traditional and digital media: strategy, stakes and new trends
  Master Thesis “The digitalization trend of TV series: new economy for new user experiences”
  Strategic recommandations for radio program (Europe 1)

• Institut D'Etudes Politiques (Sciences Po)

  Lille 2007 - 2008 Master
  
  Political, local and international public institutions communication: stakes, strategies and tools

• Institut D'Etudes Politiques (Sciences Po)

  Strasbourg 2003 - 2007 Sciences Po Diploma
  
  Honours
  Economics, Law and History - with Public Administration specialization

Réseau

• Adrian JEQUEL

• Bruno ATLAN

• Christopher HUBY

• Claire MAUZE

• Marc GONNET

• Nicolas ROLLIN

• Rateau NICOLAS

• Sophie ESPOSITO

• Stéphanie VIEGAS

• Tiphaine MERIALDO