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Phitrust
- Marketing and Internet strategy specialist
2009 - maintenant
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AGF Assurance
- Internet Project Manager
2006 - 2007
•Increased traffic on the AGF Website by developing a partnership with autoies.com (conversion rate in a quotation: 8%), and organizing an online contest “Relais & Hôtels de France”(+38% of visits in the customer personal accounts)
•Successfully negotiated partnership s’ contracts with auto-ies.com to increase sales; managed relationship with the media agency; established monthly reports to track return on investment (conversion rate in a new contract: 4%)
•Worked closely with delivery managers to determine functional requirements and specifications of a strategic transversal project; tested online services running
•Promoted online customer services within the company: online quotation, online losses management
•Advised other marketing units to boost their marketing campaign in implementing web communications: Woman’s Day,Handicap.com
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AGF Assurance
- Manager of Tide Agencies account
2006 - 2007
•Updated content of the Extranet website in liaison between Web-Marketing unit and internal Technologies department
•Promoted new Online Quotation service in AGF website and advised representatives on how to use it efficiently; worked closely with products managers and technical departments to create a FAQ
•Managed client relationship with “Web Actif” representatives nationwide (2000 agencies)
•Redefined and simplified user interface for “Web Actif” program and promoted its use; authored newsletters including “Best Practices” guide for representatives
•Created a process for extracted enrollee data in a more efficient manner
•Worked closely with IT delivery managers to develop web management tools: online subscription, sales tracking; promoted it by creating users guide
•Wrote the content of two e-learning programs: Web Actif and online quotation
•Selected and met communication agencies to launch incentives and an online gifts catalog
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Marketing & Business
- Chargée d'étude Marketing stratégique
2005 - 2005
•Miss France, Endemol: Analyzed market trends of spin-off products and recommended marketing mix to launch new licensed products for children
•Prescriptives, Estée Lauder: Established a Benchmark of luxury cosmetics lines and analyzed focus group feedback to reshape Prescriptives makeup and skincare line
•Galeries Lafayette/Adidas: Interviewed targeted women near Galeries Lafayette in major French cities to identify their sport apparel purchase habits; audited the department store structure to determine where to set up Adidas Sport Corners
