Aurélia MIQUEL

En résumé

Entreprises

• ZenithOptimedia - International Account Executive

  Levallois Perret 2011 - 2013 • International Media Coordination : monitoring of international cross-media campaigns, Intranet updates in order to facilitate the sharing of media plans across countries
  • Competitive analysis
  • Press and web panoramas on several countries
  • Media recommendations & Strategic insights
  • Development of detailed media and web plans
  • Reporting : post-buy analysis
  • Participation in pitches

• PUBLICIS ACTIV - Publicity Manager Assistant

  Nantes 2009 - 2010 Main client: RENAULT
  
  • Management of press campaigns (selection of the magazines, customer relationship management, advertising space booking)
  • Production of different communication documents: press, web banners, posters, invitations
  • Advertising space booking in press, bill-sticking and radio
  • Preparation of briefing, benchmarking and communication plan
  • Organization of the communication around events such as the open days
  • Project management

• IAE TOULOUSE - Responsible for the sailing project of the school "Course Croisière Edhec"

  Toulouse 2008 - maintenant • Management of a team of 15 people
  • Search for partners, accommodation, boat, skipper
  • Organization of promotional actions within and outside the school

• Sailing Tour de France - Press attaché and responsible for the communication of Bordeaux’s team

  2007 - maintenant • Writing and sending of press releases to journalists and partners, organization of a public relations day, updating of the Internet website

• LA GENERALE DE LITERIE - FOIRE INTERNATIONALE DE BORDEAUX - Sales Assistant

  2006 - maintenant

• IKEA BRISTOL (UK) - Marketing Manager Assistant, IKEA

  2006 - maintenant • Customer satisfaction survey within the store, local survey of the profiles of customers and houses by district, business development

• OCEAN EVENEMENTS - In charge of communication and press relations

  Clichy 2006 - maintenant In charge of communication and press relations, OCEAN EVENEMENTS, organization of a three-day show on the theme of the garden and the art of living outside
  • Prospecting, preparation of partnership documents, press packs, press releases, relationship management

Formations

• Institut D'Administration Des Entreprises IAE TOULOUSE

  Toulouse 2010 - 2011 Master 2 Marketing Stratégique

• IAE Institut d'Administration des Entreprises

  Toulouse 2008 - 2009 Marketing

• Institut D'Administration Des Entreprises

  Toulouse 2007 - 2008 Gestion Marketing

• Université Bordeaux 4 Montesquieu

  Gradignan 2005 - 2007 Commerce, marketing

• Lycée Sainte Marie Grand Lebrun

  Bordeaux 1999 - 2005 Bac ES spécialité anglais