Axelle MAILLARD

En résumé

Entreprises

• FB Solution | Hong-Kong (HK) - Responsable Marketing et Communication Internationale

  2017 - maintenant Zone: Chine élargie
  Chine continentale | Hong-Kong | Macao | Taiwan
  
  「 Visual Identity 」
  「 Prospection tool box 」
  「 Communication Process Implementation 」
  「 Customer Relation 」
  「 SMO / SMM 」
  「 Internal Communication 」
  「 Corporate Life 」

• METIS International | Shanghai (CN) - Etudes de Marché Qualitatives (formation accélérée)

  2017 - 2017 「 Stage de 3 mois pour m'initier aux études de marché 」
  + Mieux comprendre les mécanismes aspirationnels du Luxe
  
  . Initiation to strategic marketing and branding strategy
  . Branding platform and Consumer tests (Discussion guides and reports)
  . Development of a Research program and Consumer incubator on Family evolutions in Asia

• Farine | Shanghai (CN) - Responsable Pôle Marketing & Communication

  2015 - 2017 「 Online & Offline marketing 」
  . Drive long-term marketing plan to increase brand awareness and maintain standards perception
  . Ensure marketing material consistency (web and print)
  . Organize branding and boutique events
  . Run Marketing activities for seasonal specials (Christmas, Mother's Day, Easter...)
  
  「 Press Relations & Copywriting 」
  . Develop Press Kit along brand expansion
  . Edit Press Release upon seasonal products and activities
  . Copywriting for national print press
  . Advertising web space selection and purchase
  . Collaborate with Editors and Bloggers to boost visibility
  
  「 Corporate Caterings 」
  . Manage Farine's key accounts (Louboutin, K2 Asia, PwC, Bank of China..)
  . Design custom offer in line with clients expectations and budget
  . Confirm and coordinate catering preparation and delivery
  . Follow-up satisfaction and track improvement opportunities
  
  「 Commercial Offers 」
  . Create and promote Corporate gifts
  . Develop a Click & Collect platform
  . Implement Delivery service
  . Initiate Seasonal offers together with our Production Director
  
  「 SMO / SMM 」
  . Enhance presence across Chinese and Western Social Medias
  (+20K followers on WeChat within 2 years after Official Account opening)
  . Feed content on a weekly-basis and performance tracking
  
  「 Photography & Shootings 」
  . Supervise shootings with Media and Freelance photographers (Food & Interior design)
  . Plan and facilitate shooting with managers
  . Ensure user right agreement
  
  「 Internal Communication 」
  . Develop a Corporate communication tool
  . Achieve employee's belonging spirit and new employees awareness, share rewards and team successes and enhance brand's values awareness and understanding
  . Feed content on a bi-weekly basis

• Farine | Shanghai (CN) - Responsable Marketing Junior

  2014 - 2015 「 Offline marketing 」
  . On-site print marketing material edition and consistency supervision (Postcards, business cards, vouchers..)
  . Events co-organization in collaboration with restaurants managers
  . Loyalty program implementation and communication
  
  「 Online marketing 」
  . Website follow-up and update, inc. Chinese and English
  . Web-media space selection and acquisition
  . Social media: Accounts creation, database development strategy and content management (Wechat, Newsletter…)
  
  「 Press relations development 」
  . Press-kit edition and updates
  . Photograph shooting organisation and supervision
  . Local and international press collaboration, providing with adequate material
  . Media Dinners organization
  . Brief release edition and sharing upon special occasion (ex. Awards…)
  . Pictures and press-kit sharing upon press requests
  
  「 Reputation tracking 」
  . Online and offline articles, reviews and comments tracking
  . Monthly report to teams
  
  「 Other tasks 」
  . Marketing and press-related expenses follow-up and monthly report
  . Qualitative market surveys conduction and analysis
  . Competitions benchmark edition upon request

• Sandro de Bruno | Bologna (IT) - Consultante Junior - Analyse des Opportunités (Marché chinois)

  2013 - 2013 [ Freelance work ]
  
  → SWOT identification & Brand positionning recommendations
  → 3-year investment plan and sales forecasts
  → Wine importers & local partnership linkage

• Groupe Seb | Dijon (FR) - International Market Manager Assistant (North Europe)

  Vernon 2011 - 2012 [ Internship ]
  
  → Support of Marketing operations over North-European markets
  → Sales teams training (litterature edition, sampling, training sessions...)
  → Sales performance monthly tracking and reporting - GfK panels

• ICN Junior Entreprise | Nancy (FR) - 'ICN Junior Conseil' Survey Analyst

  Nancy 2010 - 2011 (Freelance work)
  
  - 10-month barometer study
  - Monthly data analysis, monthly and final reports edition
  - Date analysis software: SPHINX

Formations

• MIM MIEX - Master Of Science (Shanghai)

  Shanghai 2012 - 2014 Master of Science | International Management
  
  . Année 1: ICN Business School (France) ; Universita di Bologna (Italie)
  . Année 2 : ECUST (Shanghai, Chine)
  
  http://www.mastermiex.com/
  
  Cours:
  Initiation à l'Histoire de la Chine // Initiation à la Culture chinoise // Initiation au Droit chinois // Ethique et Entreprise // Chinese Business Environment // Cours de Mandarin débutant (+15H par semaine)

• ICN Business School

  Nancy 2009 - 2012 Master Grande Ecole
  
  . 2011 Semestre Erasmus : Västerås (Suède)
  . 2011/2012 Année de Césure (stage d'un an)
  
  http://www.icn-groupe.fr/
  
  Cours:
  Finance // Comptabilité // Droit des Affaires // RH & Management interculturel // Marketing (Marketing des Services)

• Lycée Chateaubriand, Prépa HEC

  Rennes 2007 - 2009 ECE

Réseau

• Abigaël HORNER

• Amélie RAGUIN

• Anne-Sophie DUTOUR

• Charlotte BILLARD

• Fabrice PIERRE

• Ingrid WILLEMS

• Liot LUCIE

• Marlène LE FLOCH

• Thomas SIMMETH