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Bakary COULIBALY

MONTREAL

En résumé

Mes compétences :
Affaires internationales
Business
Business analyst
Business development
Communication
Consulting
Informatique
International
International business
International business development
IT sales
Management
Marketing
Microsoft Project
Microsoft Project Management
Sales
Technology
Vente

Entreprises

  • BAOBAB Networks - International Business Development Consultant

    2009 - maintenant - Consulting and Business opportunity generation for international investors
    - New Markets development between Northern and Southern economies
    - Business Networking and project initiative investment fund raising
  • MICROSOFT - Product and Marketing Manager

    Issy-les-Moulineaux. 2006 - 2008 - Orchestrated Marketing activities, setup and managed key performance indicators
    - Drove Through Partners Marketing in the region, Coordinated team activities,
    - Brief and assed performance of Advertising & PR Agencies
    - Organized Product Launches and Road shows for Windows Vista, Office 2007, Windows Server 2008, Visual Studio 2008, SQL Server 2008, Dynamics/NAV in qualified audience reaching 200 to 600 attendees.
    - Planned and organized and the first edition of “Partners University” where 263 individuals coming from 7 different countries have been trained during one week
    - Increased internal professional database doubling the number of indentified companies
  • SHELL - Brand and Communication Manager

    Paris 2002 - 2006 Joined the company as Brand Coordinator and earned subsequent promotion to Manager position with direct oversight of overall Brand & Communication interfacing with ,Sales, Marketing , Procurement and contributing to human capital development.
    - Participated in Preparation of annual Marketing Plans and Promotions
    - Prepared appropriate communication strategies and plans
    - Developed , followed and monitored communication campaigns (product & corporate)
    - Managed vendors relationship
    - Participated with Human resources in new hire interview and on boarding orientation
    - Organized the Launch of the first differentiated fuels campaign in the region “Shell Diesel Extra” impacting sales volume growth by +25%
    - Managed Brand image, and the corporate identity perception by Improving Favorability rates and perception indicator by 2 and 5 metric points vs competition in 2 out of 3 countries where the brand perception survey has been implemented.
    - Delivered several workshop intended to internal staff audience on the brand and brand value
    - Implemented and coordinated the promotional campaign named “Win Free Fuel for One Year” impacting sales growth by +20% within the period.
  • MICROSOFT - Product Marketing Specialist

    Issy-les-Moulineaux. 1998 - 2002 - Prepared Marketing Programs and organized logistic for coordination and implementation
    - Analyzed product revenue trend and initiated corrective supportive Marketing actions
    - Organized product launch road shows for Windows98, SQL 2000, Windows 2000, Office
    2000, Office XP, Windows XP in 6 countries with qualified audience from 500 to 900 attendees
    - Recruited and assed performance of selected Communications agencies and Marketing relays
    - Build and managed a regional business professional database up to 20000 key contacts.
  • BULL - Sales Executive Hardware and software

    Les Clayes-sous-Bois 1997 - 1998 - Managed Government Bid process – Organized and rollout promotion and special offers
    - Implemented a market survey to identify Market opportunities and customers needs
    - Build and Managed a network of resellers partners reaching 50 accounts loyal to the company brand

Formations

  • HEC

    Jouy En Josas 2009 - 2011 Project Management

    Project Management - Major in Management, Leadership, Change Management, Team Management
  • University Of Brighton (Brighton)

    Brighton 1996 - 1996 Business English Language
  • INSET– ESCA (Graduate School Of Business Management) ESCA (Yamoussoukro)

    Yamoussoukro 1994 - 1997 Business & Marketing Management

    Ecole Supérieure de Commerce d'Abidjan
  • INSET INP-HB (Yamoussoukro)

    Yamoussoukro 1991 - 1994 Marketing & Sales Management

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