Bakary COULIBALY

En résumé

Entreprises

• BAOBAB Networks - International Business Development Consultant

  2009 - maintenant - Consulting and Business opportunity generation for international investors
  - New Markets development between Northern and Southern economies
  - Business Networking and project initiative investment fund raising

• MICROSOFT - Product and Marketing Manager

  Issy-les-Moulineaux. 2006 - 2008 - Orchestrated Marketing activities, setup and managed key performance indicators
  - Drove Through Partners Marketing in the region, Coordinated team activities,
  - Brief and assed performance of Advertising & PR Agencies
  - Organized Product Launches and Road shows for Windows Vista, Office 2007, Windows Server 2008, Visual Studio 2008, SQL Server 2008, Dynamics/NAV in qualified audience reaching 200 to 600 attendees.
  - Planned and organized and the first edition of “Partners University” where 263 individuals coming from 7 different countries have been trained during one week
  - Increased internal professional database doubling the number of indentified companies

• SHELL - Brand and Communication Manager

  Paris 2002 - 2006 Joined the company as Brand Coordinator and earned subsequent promotion to Manager position with direct oversight of overall Brand & Communication interfacing with ,Sales, Marketing , Procurement and contributing to human capital development.
  - Participated in Preparation of annual Marketing Plans and Promotions
  - Prepared appropriate communication strategies and plans
  - Developed , followed and monitored communication campaigns (product & corporate)
  - Managed vendors relationship
  - Participated with Human resources in new hire interview and on boarding orientation
  - Organized the Launch of the first differentiated fuels campaign in the region “Shell Diesel Extra” impacting sales volume growth by +25%
  - Managed Brand image, and the corporate identity perception by Improving Favorability rates and perception indicator by 2 and 5 metric points vs competition in 2 out of 3 countries where the brand perception survey has been implemented.
  - Delivered several workshop intended to internal staff audience on the brand and brand value
  - Implemented and coordinated the promotional campaign named “Win Free Fuel for One Year” impacting sales growth by +20% within the period.

• MICROSOFT - Product Marketing Specialist

  Issy-les-Moulineaux. 1998 - 2002 - Prepared Marketing Programs and organized logistic for coordination and implementation
  - Analyzed product revenue trend and initiated corrective supportive Marketing actions
  - Organized product launch road shows for Windows98, SQL 2000, Windows 2000, Office
  2000, Office XP, Windows XP in 6 countries with qualified audience from 500 to 900 attendees
  - Recruited and assed performance of selected Communications agencies and Marketing relays
  - Build and managed a regional business professional database up to 20000 key contacts.

• BULL - Sales Executive Hardware and software

  Les Clayes-sous-Bois 1997 - 1998 - Managed Government Bid process – Organized and rollout promotion and special offers
  - Implemented a market survey to identify Market opportunities and customers needs
  - Build and Managed a network of resellers partners reaching 50 accounts loyal to the company brand

Formations

• HEC

  Jouy En Josas 2009 - 2011 Project Management
  
  Project Management - Major in Management, Leadership, Change Management, Team Management

• University Of Brighton (Brighton)

  Brighton 1996 - 1996 Business English Language

• INSET– ESCA (Graduate School Of Business Management) ESCA (Yamoussoukro)

  Yamoussoukro 1994 - 1997 Business & Marketing Management
  
  Ecole Supérieure de Commerce d'Abidjan

• INSET INP-HB (Yamoussoukro)

  Yamoussoukro 1991 - 1994 Marketing & Sales Management

Réseau

• Didier REINACH

• Djénabou Mariama DIALLO - EBA

• Jean Jacques ATOKE

• Nathalie GERVAISOT

• Olivier MOURGAYE

• Paul Arthur GNABEHI

• Samantha PEUX