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Barbara VALENTE LEFEBVRE

DUBAI

En résumé

Focused on driving profitability, optimal sales and store performance through right product assortment, product allocation and inventory management.

Skills: Implementation and development of an International retail brand in a developing country / Merchandise planning / Distribution and logistics / Brand identity maintenance

Mes compétences :
Supply chain
Gestion produit
merchandise planning
logistique

Entreprises

  • Group based in GCC - Brand Manager

    2013 - maintenant Based in Dubai UAE
  • Celio Future Fashion Ltd - Supply Chain and Merchandise Planning Head

    2011 - 2013 Celio in India: From 2008 •130 points of sales: SAS and SIS in more than 25 cities
    Set up of the Supply Chain in India: build the team, focus on product availability, SOP and merchandise planning

    Responsible for the Merchandise planning and Distribution and logistics

    Results: Supply chain department set up: 2 divisions and 7 persons with KPI’s defined • +65% of product availability at targeted implementation date • Important role in the performance of the brand +20% in LTL growth• New customs clearance agent: from 30 to 3 days of customs clearance • Set up of a new warehouse of 30,000 sqft: new provider, new SOP and KPI’s
  • Celio* - Commercial Coordinator India

    Saint Ouen 2009 - 2011 In 9 months: 6 stores and 30 Shop in shops •Celio is in the top 5 menswear brands in department stores
    Commercial:
    • Analysis of the performance of the distribution network
    • Visual Merchandising: creation of merchandising plans, control of the VM, control of the allocation of products.
    • Approval of the layouts of the stores with the architects
    • Local development follow up for mannequins, hangers and POS and elaboration of specific POS creations for India
    Logistics: Organising the shipments of imported products from France, Hong Kong and Bangladesh.
    Training: Retail seminars. Creation of support tools for sales teams and VM
  • Celio - Commercial assistant India

    Saint Ouen 2008 - 2009 Launch of the India operations • Participate in the opening of the first store in December 2008 • Supporting the India CEO in launching celio in India by providing all the necessary information about the brand operations, value, concept, image and expectations • Directly reporting to the International Director of Celio
  • Celio - International Product Manager Assistant

    Saint Ouen 2007 - 2008 Internship prior to graduation • Answering to the 42 franchisees expectations regarding the collection • Replenishment and OTB suggestion • Participation in the development of the specific collection adapted to the international markets • Organisation of the buying session for the franchisees • Logistic management with Hong Kong sourcing office

Formations

  • ESC Dijon (Dijon)

    Dijon 2004 - 2007 MSC EBA (INTERNATIONAL)

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