Bastien RETAUD

En résumé

Entreprises

• Maison Sévigné - Head of Marketing & Sales

  2014 - 2014  Reported to CEO and responsible for 6 people
   Defined and implemented strategic and market plans
   Managed the budget of the entire marketing division
   Built and developed successful business partnerships with buyers and key influencers to increase the products’ distribution and promotion.
   Managed worldwide selective distribution, (retail and wholesale)
   Drawn up the collection briefings
   Established the sales forecasts and coached the sales representatives
   Planned and organized promotional activities: from small local trade demonstrations to international shows

• John Paul - Innovation & Product Marketing Executive

  2014 - 2014
   Designed marketing materials
   Optimized John Paul’s relations with its clients
   Conducted on-going analysis of market trends and participated in product developments
   Conducted innovative projects around customer relationship management in white label
   Implemented a new reporting solution and managed the creation of a datawarehouse
   Participated in wining new markets and clients

• DM Media International - Press & Public Relations Luxury Division

  2013 - 2013  Anticipated consumer trends and developed creative communication strategies for consumer and luxury product campaigns.
  
   Event production, public relations, press relations, BtoB and BtoC outreach: Includes fashion shows, store openings, brand launches, brand communication, product placement, sponsorships and retail promotions.

• Art Partner - Assistant Project Manager & Event Coordinator

  2012 - 2012
   Artist management and representation / Photo shoots and fashion shows organization
   Suppliers and service providers coordination
   Planning and Budget preparation
   On-site monitoring

• Weikup Consulting - Junior Marketing Consultant

  2011 - 2012  Conducted market research and introduced the company on the European market

• Société Alexandra Senes - Marketing & Communication Assistant

  2011 - 2011
   Organized the Salon of Prêt-à-Porter (Ready to Wear) and fashion shows
   Managed the client’s portfolio
   Managed the Film production and photo shoots

• Tod's - Sales executive

  Paris 2011 - 2011
   Achieved daily sales objectives
   Improved customer loyalty
   Contributed in product placement and maintained store inventory

• Polo Ralph Lauren - Team Manager & Sales Counselor

  Paris 2010 - 2011
   Managed the trainees. Team organization
   Performed sales work and achieved daily objectives (€40K to €120K)
   Developed strong commercial relationships with customers
   Contributed in merchandising and maintained store inventory

• The Ascott - Customer Care Executive

  Singapour 2009 - 2010

• The Ascott - Front office manager

  Singapour 2009 - 2009

Formations

• San Francisco State University (SFSU)

  San Francisco 2013 - 2013

• International School Of Business (ISB-Dublin)

  Dublin 2010 - 2011

• ISTEC - Ecole Supérieure De Commerce Et De Marketing

  Paris 2009 - 2014 Bac +5 Master II

Réseau

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