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Benjamin LACUBE

PARIS

En résumé

Digital marketing addict, I am interested in any smart and efficient solutions.

Mes compétences :
CPL
CPS
Performance digital marketing
CPC
Campaign optimisation
AdExchange
Sales director
RTB
Sales manager
Recruitement
Business Unit Management
Lead generation
Digital Marketing
Développement commercial
Consulting
Sales
Business Development
Recruitment
Emailing
Recrutement
Management
DSP
SSP
Datamart

Entreprises

  • Infectious Media Ltd - Head of Sales FR

    2012 - 2013 Real Time Buying and Advertising (RTB / RTA)
  • AdCube Media - CEO / Founder

    2011 - maintenant Performance digital marketing consulting agency - For advertisers and media agencies.
  • TradeDoubler France - Sales Manager - CPL sales leader

    Paris 2006 - 2011 Senior Sales Manager // CPL Sales Leader
    Digital Performance Marketing
    www.TradeDoubler.com

    Sales management and development (New business / Dev.)
    - Direct advertisers and agencies (confidential results)
    - Pre-sale qualification, business and strategy proposal, negociation, sale.
    - Project management, supervision and campaigns optimization (mechanic, pricing, publisher strategy)
    - Coaching, training and expertise support of/to the sales team

    Core competencies :
    - Consultancy : affiliate & cross channel digital marketing
    - Affiliate marketing (CPS, CPL, CPC, CPM, CPI, CPLike, CPCall)
    - Media campaign (planning, buying, optimization)
    - Tracking & Adserving (technology TradeDoubler)
    - Affiliate marketing and lead generation evangelization (teams, customers, agencies, prospects)

    Expertise : Lead Generation
  • Keljob - Ingénieur d'Affaires Grands Comptes

    Paris 2006 - 2006
  • Monster Worlwide - Ingénieur Commercial

    2004 - 2005
  • Ségime, Groupe Altran - Business Unit Manager

    2001 - 2004
  • Sun Microsystems - Head of sales assistant (traineeship)

    Santa Clara 2000 - 2000
  • Vistaprint - Head of marketing europe assistant (traineeship)

    Paris 1999 - 1999
  • Junior ESC Grenoble, Junior Entreprise du Groupe ESC Grenoble - Responsable Commercial

    1998 - 2000
  • Groupe ESC Grenoble - Etudiant

    1998 - 2001

Formations