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Benoit CREVEAU

MUNICH

En résumé

International professional with experience in various commercial functions in the pharmaceutical industry, I am currently working at Daiichi-Sankyo, as a Brand Director in the Edoxaban Commercial Team preparing the launch of a new factor Xa inhibitor in Europe.

In my past assignments, I was in charge of refining the strategy of an anti-platelet agent post pivotal trials (Efient in co-promotion with Eli Lilly). I also prepared successfully the launch of a new anti-hypertensive drug in Europe (SevikarHCT).

Solution oriented, I demonstrated leadership in international teams within complex cross-functional environments. I am always seeking for new challenge, I am open to new problematic, adaptable as an individual, committed to and passionate about my role and the people I work with.

Specialties: Marketing, Brand Management, Cross-Functional Leadership, Brand Planning, Co-promotion, Market Research, Sales Force effectiveness.



Mes compétences :
Business Intelligence
Sales Force
Marketing
Communication
Forecasting
Competitive Analysis
Gestion de projet
Market Research
Business Analysis
Industrie pharmaceutique
Brand Development

Entreprises

  • Daiichi Sankyo Europe GmbH - Director Brand Management Europe Edoxaban

    2013 - maintenant

  • Daiichi-Sankyo Europe GmbH - Director, International Brand Management - ACS - Anti-Platelet

    2011 - 2013

  • Daiichi Sankyo Europe - Director, International Brand Management - Hypertension

    2010 - 2011 - Defined European brand strategy for a new antihypertensive treatment (branding, positioning, core messaging, PR, and access)
    - Engaged European affiliates on portfolio strategy and activities
    - Ensured the performance of the complete hypertension portfolio
    - Led a pan European taskforce composed of EU and affiliates brand team members to manage launch phases and life cycle management

  • Daiichi Sankyo Europe - Senior Manager Business Intelligence and Planning

    2008 - 2010 - Participated in setting up the european MR and BI department, developed tools and processes to maximize effectiveness.
    - Provided commercial insights for long term portfolio strategy based on Market Research, Business Intelligence and Market Monitoring.
    - Ensured commercial insights are used in brand planning to identify key issues and key opportunities and to maximize business decision-making.
    - Performed long term and middle term forecast according to LCM and market evolution.

  • Bristol-Myers Squibb EMEA - Senior Market Research Manager

    2007 - 2008 - Performed analysis of market potential in a highly competitive environment focusing on competition disinvestment.
    - Provided commercial insights to Senior Management for enabling decision on reallocating resources to maximize the CV portfolio effectiveness within a co-promotion alliance.

  • Bristol-Myers Squibb - Market Research / Sales Force Effectiveness Manager

    Rueil-Malmaison cedex 2004 - 2007 - Defined and managed Market Research projects for different therapeutical areas both on retail and hospital markets (Plavix, Sprycel, Orencia, Baraclude)
    - Provided customer insights and analysis to marketing and sales teams to maximize performance and tactical choices.
    - Worked on customer segmentation and targeting in order to maximize Sales Force Effectiveness.
    - Developed a Sales Force Effectiveness tool, trained and supported the Hospital Sales Team in its daily usage.

Formations

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