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Berengere THETIOT

Paris

En résumé

Mes compétences :
Marketing Digital et eMarketing cross medias

Entreprises

  • Facebook - Responsable développement PME

    Paris 2012 - maintenant En charge depuis deux ans du développement des solutions Facebook auprès des PME sur le marché français, je m'occupe de la mise en place de partenariats, de l'organisation d'événements, et de la couverture médiatique.
    Mon rôle est également de construire un écosystème d'agences média indépendantes, et de les former aux solutions Facebook.
  • Google - Agency Relationship Manager

    Paris 2011 - 2012 - Relationship management of Top French SEM agencies
    - Agencies business development (account management, proposals) through trainings and education on new products (display, mobile, youtube)
    - Define strategic planning for Agency’s Key customers: quarterly business review with agencies, and monthly follow up calls and meetings to track performance and implementation.
    - Push the adoption of the all FR agencies on the new GCP certification through one to many actions (Newsletter, mailing…)
  • Google - Account Manager - Pole commerce et Distribution

    Paris 2011 - 2012 - Trusted advisor in online marketing strategy for French top retailer advertisers to help them to grow their business activities online.
    - Grow revenue by selling advertising solutions (SEM, Mobile, Display, Social) tailored to customers needs
    - Drive face to face quarterly business reviews with CEO and agencies to analyze previous quarter results and present business opportunities.
    - Recruitment, Mentoring & coaching of new team members (20+ interviews, 4 mentees).
    - FR Marketing Lead in charge of organizing events to educate top tiers customers on Google solutions
    - Leading yearly internal satisfaction survey for France to analyze results and improve processes to optimize sales activities and overall team satisfaction.
  • Google - Business Acquisition Manager

    Paris 2008 - 2010 • Prospecting & acquiring new customers on Retail and healthcare • Direct selling of Online advertising (AdWords) with commercial follow-up
    • Regular phone and face to face meetings with customers
    • Account management of online campaigns
    • Set up innovative advertising strategies on new Media: SEM, YouTube, Mobile, Gadgets…
    • Maximising customer retention
  • Oracle - Business Development Consultant

    Colombes 2007 - 2008 - Demand generation through outbound calls for the mid market
    - Identify new opportunities and create pipeline revenue and opportunities
    - Implement agreed action plans and forecasts to ensure attainment of business objectives
    - Proactive qualitative and quantitative feedback to the different people involved in the process (reporting)
    - Mentoring

Formations

Pas de formation renseignée

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