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Bernard BUISSON

Paris

En résumé

- professeur vacataire en Stratégie à l'EDHEC et à l'IAE de l'Université de Paris I Panthéon-Sorbonne,
- professeur vacataire en Innovation au CNAM (Paris),
- professeur vacataire en Intrapreneuriat à l'EDHEC,
- professeur vacataire en Entrapreneuriat à l'EM Lyon,
- coach en Entrepreneuriat à HEC Paris.

Co-auteur avec Jean-Yves Prax et Philippe Silberzahn de "Objectif Innovation" (Dunod, octobre 2005). Lien amazon.fr :Array.

Conférences :
- "Stimulating recovery, the role of innovation management", ISPIM New-York, 6-9 décembre 2009,
- “Innovation, compétitivité, connaissances”, Paris, Palais Brogniart, 19-20 October 2006,
- “How to stimulate companies to invest more in innovation ?”, World Forum on Regional Economic Develoment, Madeira, 15-16 May 2006,
- “Objectif Innovation” : presentation of the book held with Philippe Silberzahn and Jean-Yves Prax at the Ecole des Mines de Paris on March 17th, 2006,
- “How to win tomorrow markets ?” : conference on radical innovation held at the annual ANRT innovation day (“Agence Nationale pour la Recherche Technique”) on March 9th, 2006,
- “Innovation and Internet” : FING Spring University, conference held in Aix-en-Provence from June 8 to June 10th, 2005. FING stands for "Fondation Internet Nouvelle Génération" and is the leading French thinktank on internet issues.
Intervention on : “The conditions of e-innovation”
Coordinator for the following round tables :
- “Cycles and rythms of innovation” (speakers Daniel Kaplan, FING and Serge Soudoplatoff, FT R&D)
- “Strategy of great innovators and analysis of great innovations” (speakers : Stéphane Kimmerlin, head of strategy for corporate services, Microsoft France, Gary Donnan, head of R&D, Alcatel France, and Thomas Defaye, INRIA Transfert)
- “Innovate !” : an ESOMAR conference held in Paris from february 27th to march 1st, 2005.
ESOMAR is the world association of market research professionals.
Paper presented : “Early warning systems and firm survival : the role of market research in the face of major market disruptions” (written with Phillip Cartwright - Director, Research International, and Senior Research Fellow INSEAD, and Philippe Silberzahn).


Articles :
- "Blue Ocean or fast-second innovation ? A four-breakthrough model to explain successful market domination" (with Philippe Silberzahn), International Journal of Innovation Management, Juin 2010,
- “Innovations radicales : le pari de l’intrapreneuriat” (with Jean-Yves Prax, Philippe Silberzahn and Vincent Sincholle) in Expansion Management Review, July 2007.
- “Faut-il externaliser l’innovation ?” (with Philippe Silberzahn and Jean-Yves Prax), in “Regards sur l’IE – Le magazine de l’intelligence économique”, January 2006.
- “Innovation in disruptive times” (with Philippe Silberzahn and Phillip Cartwright), in Research World, the ESOMAR magazine for marketing intelligence and decision-making, May 2005.
- “Innovations de rupture ; il n’y a pas de fatalité” (with Philippe Silberzahn) in Expansion Management Review, March 2005.
- “Early warning systems and firm survival : the role of market research in the face of major market disruptions” (with Philippe Silberzahn and Phillip Cartwright). This paper was presented at the ESOMAR Innovate conference on March 1st, 2005, and was one of the two papers (26 papers presented) selected for the 2005 best international research paper (now available in Excellence 2006, selection of Esomar best articles).
- “Manuel de résurrection à l'usage des entreprises” ; a review of Jim Collins “Good to great” (with Philippe Silberzahn) in "Gérer et comprendre", Ecole des Mines quarterly review, March 2004.

Mes compétences :
Formation
Innovation
LBS
MBA
Stratégie

Entreprises

  • Orange - Program Manager Orange Campus

    Paris 2011 - 2012
  • ORANGE CONSULTING - Consultant Senior

    Paris 2001 - 2011

Formations

  • London Business School LBS (Londres)

    Londres 1996 - 1998

Réseau

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