Mes compétences :
Communication
International
Marketing
Entreprises
Saunier Duval
- Marketing & Communication Manager - EMEA
2006 - maintenantWithin the new Vaillant Group GmbH (n°2 in Europe for boilers) European Marketing team designed to strengthen brand positions and grow brand value in a mutating boiler market (renewable energy products etc):
- Create and enhance a new European brand platform for Saunier Duval: positioning, identity, communication, web etc
- Support, coordinate and motivate European marketing communities in an EMEA matrix environment
- Develop and implement a new web strategy (intranet/internet) for 9 countries
- Management: 10 persons
LG Electronics France
- Marketing & Communication Manager - France
Villepinte2000 - 2005- Launch the brand in France (2000) and develop brand equity:
Develop and implement an aggressive launching communication strategy: 13 millions € per year (w/o sponsoring): advertising (strategy, creative, copy, media), sponsoring (French soccer team, Olympique Lyonnais), Press Relations, partnerships, special events
- Market product ranges to take advantage of market opportunities:
Launch strategic ranges, i.e. LCD and plasma screens (2001) and mobile phones (2002), and develop annual marketing and communication action plans: fairs, promotions, incentives, public relations, sales tools, catalogues, POS, press campaigns
- Management: 5 persons
1996 - 2000- Surveys and markets analysis: new products tests, panels analysis
- Product development and packaging design
- Promotions and Merchandising
