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Bertrand DEMAISON

GENÈVE

En résumé

With 21 years field sales experience, I am an accomplished Senior Sales Executive, with proven results in the information technology sector.

Throughout my experience, I have proven my ability to forge solid relationships with strategic partners, and in building consensus across multiple organizational levels.

My strongest competencies are in the following areas: portfolio/competence definition, new market identification, strategic market positioning in service markets and marketing.
Previous recommendations have always complimented my ability to communicate and negotiate at all levels.

Mes compétences :
Sales and Marketing
Sales Manager
Management
ERP

Entreprises

  • Avanade, Accenture company - Executive Business Development

    2015 - maintenant
  • CISEL Informatique SA - Responsable des vente SAP

    2014 - 2015
  • DIGORA - Sales Account Manager French Eastern Area and International

    Strasbourg 2010 - 2013 • Field Sales Account Licenses, Training, Ondemand, Consulting. (direct & Indirect sales)
    • Manage account, acquire, develop and retain customer selling Digora solutions and services portfolio.
    • Develop relationship with partners and resellers, and identify opportunities to accelerate buying decisions.
    • Participate as the team player across the sales, pre-sales, finance and account management organization to meet customer’s expectations.
    • Through Collaboration with co-workers, management and partners, evaluate map assigned territory, plan and execute aggressive out-bound sales strategy, including verticals and named account.
    • Build and develop relationships with Licence, Consulting, Support, Alliances and Channel partners.
    • Elaboration strategic value proposition, negotiate terms and conditions with customers, partners.
    • Project 2011: Opening 2 news agencies in West Africa (Senegal) & North Africa (Marocco).
    • Technologies: Oracle (SGBD, Application, Hardware) Sap/BusinessObjects, IBM, Microsoft
    • Products: Database, ERP, Middleware, Business Intelligence, Virtualization, Archivage
    • Territory: France East Part and international (Europe, North & West Africa)
    • Sectors : Bank, Government, Industry, Telco, Pharmaceutical, Public Sector
  • SAP, BusinessObjects - Key Account Manager Maintenance Renewal

    2008 - 2010 • Sales upgrade & Renewal Maintenance Contracts.
    • Manage account, generating cross-selling and up-selling opportunities.
    • Drive revenue, maximize customer service and re-enforce the one global provider approach.
    • Ensure all order shipped in timely manner and liaise with warehouse and logistic department.
    • Handling complaints and escalating overdue complaints or late deliveries.
    • Work with and develop relationships with Licence, Consulting, Support, Alliances and Channel partners.
    • Products : BusinessObjects, Cartesis, SAP
    • Sectors: Pharmaceutical & Telco.
    • Clients : EDF, France Telecom, Suez, Sanofi, Areva, Auchan, l’Oreal
  • Oracle - Key Account Manager

    Colombes 2005 - 2008 • Consulting and sale of training course of Oracle, Peoplesoft, Siebel and JD Edwards technology.
    • ales, generating cross-selling and up-selling opportunities.
    Training: 50% database, 20% applications (E-business Suite), 10% Siebel, 20% PeopleSoft
    • Define, develop and deliver effective prospect/customer sessions, such as live web-based presentations and workshops.
    • Manage new employee orientation period.
    • Training of new employees based in Ireland (10 people) and Romania (4 people).
    Activities : calls, sales process, internal process (CRM).
    • Services, Utilities and Retails (British Telecom, Adecco, Group Canal Plus, Hachette group, AFP, Auchan, Carrefour, Casino)
    • Promotion Jan 06: responsibility for EDF Account and Gaz de France (account-key Oracle)
  • Personal Project - Owner

    2004 - 2005
  • Kenwood Electronics - Sales Account Manager

    2002 - 2004 • Preparation and implementation of marketing plans. (promotions, assistance with sales)
    • Analysis of turnover and policy. Preparation of the marketing plan.
    • Development and implementation of the PR plan, Point of sale publicity in collaboration with the main product.
    • Intervention in the choice of the products, market positioning and launch of the range.
    • Representative for the Rhone-Alps sector. (350 customers, sales of € 2.800.000 , 11 départements)
    • Sales to specialists, wholesalers and supermarkets. Exhibition presence, demonstrations, competitions.
    • Products, 70% mobile audio (car radio, navigation) 30% Hi-fi (separates, micro-systems).
    • Negotiation with the retailers and distributors for the line of the products into the shops. (Auchan, Carrefour, Casino, leclerc, Feu vert, Norauto…)
  • DLG-Les Salaisons Maritimes André Ledun - Key Account Manager

    2001 - 2002 • Application of the marketing policy, implementation of the promotional tactics.
    • Negotiation & Sales with central retailers, setting-up of new ranges. Cycle 3/4 stages approx per product line.
    • Working with and developing relationships with Production line, Veterinary department, financial department and with the customers.
    • Development of innovations. (packaging– distribution– pricing). Won ‘product of the year 2002’
    • Training & recruitment (line managers and organisers), creation of tools to assist sales.
    • Managing demonstrator (product, sale process, Sale pitch)
    • Sales to supermarkets & wholesalers. Fresh products: loose and pre-packaged. (area 24 French counties + Switzerland)
    • Start up period: No customers, Year 1: 50 retailers, € 6.000.000, Year 2 : 80 retailers, € 11.000.000.
    • Customers: Carrefour, Auchan, Leclerc, Casino, Migros, Tesco.
  • Kenwood Limited - Sales Account Manager

    1997 - 2001

Formations

  • Ecole Supérieure De Commerce (Annecy)

    Annecy 1994 - 1997 Business & Marketing
  • Cours Boyer

    Aix Les Bains 1993 - 1994 Baccalaureat D Biologie

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