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Bertrand LEFEBVRE

PARIS

En résumé

Mes compétences :
Forecasting
responsible for planning
collection selection
back office
Responsible for relationship
Merchandising
Manage several countries
Manage Nike Golf Sales
Inventory Management
European Management

Entreprises

  • Nike - Dir des ventes golf

    PARIS maintenant

  • Euro Golf Supply - Founder

    2016 - maintenant Distribution de produits destinés à la pratique du Golf sur le marché Français.

  • Nike Golf - Sales Manager

    2009 - 2015 * Develop and put in place a 3-year plan to improve Nike Golf's and its partners'
    profitability.

    * Implement Nike Golf approach in the French market with the set-up of a new
    salesforce dedicated to Nike Golf.

    * Reorganize of the distribution channels for the 3 mains retail types: ``Green-
    Grass'', ``Off course'' and Sporting Goods.

    * Implement marketing strategy defined by European Management.

    * Reposition the brand as a major hardware manufacturer and re-enforce cross
    merchandising of clubs/apparel/footwear through dedicated retailers.

  • Nike Golf - Distributors Sales Manager

    2003 - 2009 Manage several countries with different distribution models and involvement in
    the distributors' approaches. Establish an annual plan with each partner,
    focused on achievable targets and clear communications.

    * French Distributor : Foissy golf (Charleville Mézières).

    * Italian Distributor : RC Golf (Milano)

  • Taylor Made adidas Golf - Marketing Manager

    2001 - 2003 * Belgium - Netherlands Distributor: Hans Lemmens (
    of the communication strategy with the European Headquarter.
    Responsible for relationship with the press, setting up the demo
    programs and all marketing events /shows in Italy, France, Spain and
    Portugal.

  • Taylor Made adidas Golf - South European Manager

    1998 - 2001 * Belgium - Netherlands Distributor: Hans Lemmens (
    of a global P&L activity including sales, credit, marketing and customer
    service. This responsibility also covered divers distribution channels:
    integrated sales force in France, agent in Italy and distributors in Spain
    and Portugal. Development of specific commercial approaches for each
    country.

  • Taylor Made adidas Golf - Sales Manager

    1997 - 1998 * Belgium - Netherlands Distributor: Hans Lemmens (
    ): Management of the French
    market, reporting to the Salomon French manager, and later on directly
    to the European Golf manager located in the UK.

  • Taylor Made adidas Golf - Area Sales Manager

    1996 - 1997 * Belgium - Netherlands Distributor: Hans Lemmens (
    course and Green-Grass segments and handling Key accounts
    (e.g. :Decathlon).

  • Dunlop Slazenger International Ltd - Commercial Manager

    1993 - 1996 L activity including sales, credit, customer service and warehouse.
    Reestablished the Dunlop-Slazenger and Maxfli brands on the territory.
    Increased profitability and market share.

  • Dunlop Slazenger International Ltd - Sales Manager

    1991 - 1993 Management of combined salesforce for Golf and Tennis through
    various channels of distribution (golf: Green-Grass and golf
    specialists .Tennis: hypermarket).

  • Dunlop Slazenger International Ltd - Assistant Manager

    1989 - 1991 ): Assistant to the French commercial
    manager, responsible for planning, forecasting and collection selection.
    Sales representative in the Western part

  • Dunlop Slazenger International Ltd - Area Sales Manager

    1987 - 1989 ): Sales representative covering the
    responsible for the custom-made Ping products.

  • Nauder - Customer Service Representative

    1985 - 1987 planning, forecasting, entering orders and customer service.

Formations

  • Universite René Descartes (Vanves)

    Vanves 1980 - 1983 Deug

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