Bertrand LEFEBVRE

En résumé

Entreprises

• Nike - Dir des ventes golf

  PARIS maintenant

• Euro Golf Supply - Founder

  2016 - maintenant Distribution de produits destinés à la pratique du Golf sur le marché Français.

• Nike Golf - Sales Manager

  2009 - 2015 * Develop and put in place a 3-year plan to improve Nike Golf's and its partners'
  profitability.
  
  * Implement Nike Golf approach in the French market with the set-up of a new
  salesforce dedicated to Nike Golf.
  
  * Reorganize of the distribution channels for the 3 mains retail types: ``Green-
  Grass'', ``Off course'' and Sporting Goods.
  
  * Implement marketing strategy defined by European Management.
  
  * Reposition the brand as a major hardware manufacturer and re-enforce cross
  merchandising of clubs/apparel/footwear through dedicated retailers.

• Nike Golf - Distributors Sales Manager

  2003 - 2009 Manage several countries with different distribution models and involvement in
  the distributors' approaches. Establish an annual plan with each partner,
  focused on achievable targets and clear communications.
  
  * French Distributor : Foissy golf (Charleville Mézières).
  
  * Italian Distributor : RC Golf (Milano)

• Taylor Made adidas Golf - Marketing Manager

  2001 - 2003 * Belgium - Netherlands Distributor: Hans Lemmens (
  of the communication strategy with the European Headquarter.
  Responsible for relationship with the press, setting up the demo
  programs and all marketing events /shows in Italy, France, Spain and
  Portugal.

• Taylor Made adidas Golf - South European Manager

  1998 - 2001 * Belgium - Netherlands Distributor: Hans Lemmens (
  of a global P&L activity including sales, credit, marketing and customer
  service. This responsibility also covered divers distribution channels:
  integrated sales force in France, agent in Italy and distributors in Spain
  and Portugal. Development of specific commercial approaches for each
  country.

• Taylor Made adidas Golf - Sales Manager

  1997 - 1998 * Belgium - Netherlands Distributor: Hans Lemmens (
  ): Management of the French
  market, reporting to the Salomon French manager, and later on directly
  to the European Golf manager located in the UK.

• Taylor Made adidas Golf - Area Sales Manager

  1996 - 1997 * Belgium - Netherlands Distributor: Hans Lemmens (
  course and Green-Grass segments and handling Key accounts
  (e.g. :Decathlon).

• Dunlop Slazenger International Ltd - Commercial Manager

  1993 - 1996 L activity including sales, credit, customer service and warehouse.
  Reestablished the Dunlop-Slazenger and Maxfli brands on the territory.
  Increased profitability and market share.

• Dunlop Slazenger International Ltd - Sales Manager

  1991 - 1993 Management of combined salesforce for Golf and Tennis through
  various channels of distribution (golf: Green-Grass and golf
  specialists .Tennis: hypermarket).

• Dunlop Slazenger International Ltd - Assistant Manager

  1989 - 1991 ): Assistant to the French commercial
  manager, responsible for planning, forecasting and collection selection.
  Sales representative in the Western part

• Dunlop Slazenger International Ltd - Area Sales Manager

  1987 - 1989 ): Sales representative covering the
  responsible for the custom-made Ping products.

• Nauder - Customer Service Representative

  1985 - 1987 planning, forecasting, entering orders and customer service.

Formations

• Universite René Descartes (Vanves)

  Vanves 1980 - 1983 Deug

Réseau

• Anne SOUDAIS

• Cedric SERRE

• Charlotte ROUSSEAU

• Jerome BARD

• Muriel KOKKINIS

• Olivier TIBAUDO

• Said CHAREF

• Sebastien BLANCHARD

• Thomas VILGRAIN

• Yves ZANG