2006 - maintenantTragon was founded by two former staff members of Stanford Research Institute (SRI),Dr. Herbert Stone and Joel L. Sidel. They were responsible for advancing sensory evaluation as an industry standard method of measuring and understanding customer perception.
That leadership incorporating the sensory element in marketing research continues today at Tragon. We have leading specialists in many disciplines, from diverse backgrounds, who work with the common goal of meeting clients' development and marketing challenges.
