Bertrand PICARD


En résumé

- Senior Management of P&L and sales
- 29 years of international experience in the acquisition and the management of Electro & Mechanical turnkey projects and of automation systems projects
- General Management of several departments (turnkey Projects with P&L ; Strategic Marketing ; sales and marketing; proposals)
- Sales & Marketing in Asia/Pacific, Europe, Middle East, Africa; North America : partnerships and consortium cooperation Business development and strategic marketing for urban transportation solutions
- Turnkey or PPP overseas projects in transportation systems fields

Mes compétences :
Business development
Sales & Marketing
Directeur commercial
Projets internationaux
P&L management
Management d'équipes
Transport ferroviaire


  • Siemens Mobility - Senior Vice President head of BU TPE (turnkey Projects) and head of Mobility Sales

    Saint-Denis 2014 - maintenant BU development and management (Turnkey Projects and Electrification)
    Head of sales for Mobility Portfolio
    - Worldwide sales & bids for turnkey Val/Cityval/Airval
    - CBTC solutions
    - related services
  • Siemens sas - Infrastructure&Cities - Vice President; head of turnkey Projects

    2011 - 2014 Managing turnkey projects, which integrate rolling stock and infrastructure into advanced and highly performing transportation systems: Alger metro line 1 project at the head of a consortium including Vinci (civil works) and CAF (rolling stock), turnkey Val projects of Uijongbu U line (Korea), Rennes Line 1 extension, Turino Line 1(Italy), Roissy CDG Line 2 extension, Toulouse Line 2 extension, Cityval project of Rennes Line 2; Puy de Dôme electrification…
    GM Representative in steering committees, 4 lines successfully put into revenue service since Nov 2011 - volume up to 200M€/project
  • Siemens sas - Mobility CT - Vice President, head of products sales & marketing department

    2007 - 2011 for turnkey fully automatic metro and APM solutions; management of the product business development and strategic marketing as headquarter. Leading a team in sales support for turnkey project on Asia, Americas and North Europe markets. Development of France sales activities and P&L for Siemens Energy products to Railway sector clients (installation companies, operators, RFF...).
  • Siemens Transportation Systems - Vice-President, head of the Turnkey Proposals department

    Saint-Denis 2004 - 2006 with a team of bid project directors, commercial and technical managers this department is in charge of the bid activities including the necessary system and technical coordination, partnership agreement and client negotiation up to contract signature for E&M turnkey projects for metro and tram systems (80 to 400M€ projects): Uijongbu and Suwon metro (Korea), Thessaloniki metro, Dubai metro, Alger metro and Tramway, Toulouse Tram Line E, Orleans Tram, Rome Line C… Market/competitors survey of the driverless metro market – results: signature of 2 turnkey contracts (Alger and Uijongbu metros) - SIEMENS Transportation systems (France).
  • Siemens Transportation Systems - Sales& Marketing Vice-President Asia/Pacific- Middle East/North Africa for fully automatic transport

    Saint-Denis 2002 - 2004 responsible of the sales and development for the AIS (Automated Integral solutions) business unit in those areas - SIEMENS Transportation Systems (France).
  • MATRA Transport International - Sales Vice-President Asia & Europe for the automatic control systems (ATC) business unit

    1999 - 2001 in charge of the sales and development in those areas- MATRA Transport International (France)
  • MATRA Transport International - Project Director

    1997 - 1999 Project Director (160MF) System Engineering and supply of a fully automatic ATC system for the H-Bahn/SIPEM transportation system of the Düsseldorf Airport. ATC Marketing Manager for fully automatic transportation systems (AGT)
  • MATRA Transport - Bid Manager

    1995 - 1996 on several bids (Denmark, Germany, Singapore,...) proposing turnkey fully automatic (un-attended) transportation systems - MATRA Transport (France)
  • MATRA Transport - Val Taiwan Project Manager (deputy of the Project director)

    1992 - 1992 managing the “made in Europe” portion of work for the Taipei VAL turnkey project and concerning the design/manufacturing activities of the Vehicles, High Voltage, Control Command and Communication system, Automatic system, Platform doors, Trackwork, system RAMS -MATRA Transport (France).
  • MATRA Transport (France puis Taiwan) - Deputy of the Project Director for the Taipei Val turnkey project

    1992 - 1994 1993-1994 (Taiwan): System & Commissioning Manager , in charge in Taipei of the onsite activities and the overall system management for the construction of the “Mucha line” during the installation and testing phases, and resulting to the delivery of the project substantial completion certificate.

    1992 (France): Project Manager , managing the “made in Europe” portion of work (900’FFr) and concerning the design/manufacturing activities of the Vehicles, High Voltage, Control Command and Communication system, Automatic system, Platform doors, Trackwork, system RAMS.
  • MATRA Transport - Project System Engineer

    1990 - 1991 for the Orly VAL turnkey project, in charge of the system design and the overall technical performance, and the responsibility of the ATC, the control center and the AFC sub-systems from design to commissioning -MATRA Transport (France).
  • STCAN - Ingénieur de l'armement de réserve

    1987 - maintenant organisation de l'atelier de maintenance logiciel du système Syracuse I
  • MATRA Transport - ATC R&D Engineer

    1987 - 1990 in charge of the design and development of the (ATO/ATP) wayside automatic system, for the Chicago O'Hare Airport Val project (technology based on "coded" microprocessors)
  • Electronique Serge Dassault - Ingénieur

    1986 - maintenant Systèmes multi-experts



    1995 - 1995 Lagardère group “jeunes managers”management training : strategy, finance, marketing, human resources.
  • Formations Diverses

    Paris 1986 - 1986 1996: Training on Engineering Project Management (CEGOS)
    2001: Training on high level sales negotiation (CEGOS)
    2006/07: Organization of a 3 days training program dedicated to all STS managers/directors in cooperation with KRAUTHAMMER: “develop our customer listening”
    2008: training on how to improve the oral impact (CEGOS)
  • Ecole Nationale Supérieure De Techniques Avancées (ENSTA) - ParisTech

    Paris 1983 - 1986 ENSTA, ParisTech (Ecole Nationale Supérieure des Techniques Avancées)