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English Copywriter Paris
- Copywriter & Creative Consultant
2003 - maintenant
-- Successful results in agency pitches: 11 wins out of 13 pitches (85%) since May 2009, and 19 wins out of 24 pitches (79%) since May 2003
-- Have been working with direct clients and agencies to develop a wide range of collateral (press, direct mail, brochure, Web, interactive, video, radio, TV) for diverse brands, including Lexmark, Apple, Sodexo, France 24, Armstrong, Lancôme, Chopard, Nestlé and many others
-- As Apple’s lead EMEA e-commerce copywriter for Consumer and Pro (from 2004 to 2007) and Channel (2007 to 2010), helped explode the brand’s results in opens, clicks and conversions through persuasive copy and smart segmentation
-- As Lexmark’s lead EMEA copywriter from 2003 to 2010, worked on all creative concepts and campaigns, helped gain market share in key segments, wrote/produced some 150 brochures, 350 Web pages, 40 press ads and 550 other deliverables, ranging from posters to presentations to video scripts
-- Solid client relations: Since 2004, have worked with 45 direct clients/agencies on 500 major campaigns/projects, covering about 60 major global brands; on average, each client has entrusted me with 11 projects during this time, and only 3 have limited collaboration to a single project
-- Work has contributed to major awards, such as World Luxury Award Gold (Lancôme); Top Com Bronze (Sidel); the prestigious Janus du Service 2012 from the Institut Français du Design (with ANDAR/Olivier Delas) for the launch of smartsy (smartsy.fr); and, more recently, the Gold Stevie award for Sidel's Inline 3 magazine in the category "Best Marketing or Sales Brochure or Kit"
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L'Oréal USA
- Marketing Assistant
PARIS
2001 - 2001
- Assisted in diverse marketing initiatives for L’Oréal’s worldwide launch of their “Open” hair-color product – reported directly to Vice President of Marketing
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BBA Paris
- Senior Copywriter
2001 - 2004
- Developed creative concepts, headers and all body copy for major international clients (France Telecom, Lexmark, Honda Marine, Thales Group) and ad agencies (Publicis, DDB, Hakuhodo)
- Managing various projects, including press ads, product brochures, commercial adaptations, direct mail, Internet and flash presentations – occasionally includes drawing of storyboards, visual concepts and product diagrams
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Come and Stay
- Translator and Copywriter
PARIS
2000 - 2001
- Translated Come and Stay’s Website into English, being a key player in the company’s successful launch and expansion into the European market
- Wrote extensive copy for direct-mail B-to-C advertising campaigns
- Translated major venture-capital presentations into English for “tour-de-tables” with American and British investors
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Foot Locker Worldwide
- Freelance Writer
1997 - 2000
- Wrote and edited for Foot Locker’s nation-wide newsletter (“Locker Room”), circulation 15,000; reported to Director of Publications
- Conducted onsite interviews with store managers and selected/edited customer letters
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Foot Locker
- Marketing & Finance Analyst
1997 - 2000
- Monitored $50-million marketing budget and forecast for Foot Locker’s three major athletic divisions (Foot Locker, Lady Foot Locker, Kids Foot Locker)
- Performed and oversaw all fiscal accounting closings
- Won awards for saving the Company thousands of dollars through analytical findings and profit-improvement ideas
- Created valuable ad hoc reports for senior management
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The Sports Scoop
- Freelance Writer & Columnist
1996 - 1996
- Wrote my own biweekly news column, covering high school athletics in South Jersey
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Our Town Publications
- Editor, Publisher, Owner
1994 - 1995
- Successfully started a new crime-prevention newspaper in my home town from the ground up, 16-page, 2-color, circulation of 5,000
- Conducted business negotiations on a daily basis and sold hundreds of advertisements to companies like Comcast Satellite and Domino’s Pizza, keeping the paper financed throughout its duration
