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Bonnet LAURENT

Chasse-sur-Rhône

En résumé

*Working in the entertainment industry for more than 10 years, leading products launch and brand management, developing new businesses from scratch. A challenging environment where I adopted a disruptive attitude and developed strong skills around marketing, e-marketing, social, communication, brandcontent, PR and e-PR, business and financial strategies.

*Leader of a 10 people team involved in all the aspects of communication and marketing, from product development to digital and physical retail strategies, including partnerships with medias, luxury and fashion brands, and agencies.

Mes compétences :
Branding
Commercial
Concepteur rédacteur
Digital
Direction artistique
Marketing
Média
Music
Musique
Photographe
Presse
Promotion
Rédacteur
Retail
Web

Entreprises

  • My Major Company - MARKETING, COMMUNICATION & BRAND CONTENT DIRECTOR

    Chasse-sur-Rhône 2011 - maintenant Marketing, communication and brand content director

    Define and lead the brand content strategy: selecting, managing, and challenging creative teams and agencies, digitally orientated.

    Lead the editorial and PR strategy.

    Define and lead the digital and offline media strategy.

    Manage a 10 people team (product managers, PR, artistic directors, graphic designer, digital product manager)

    Developing 360 business with agencies and global brands (Paco Rabanne, Ice Watch, Google, Samsung, Focal, Ba&Sh, Modatoi, Lacoste, Casio, etc.).

    Manage budgets from 50K€ to 1,5M€.
  • Universal Music Group - MARKETING PRODUCT MANAGER

    Paris 2007 - 2011 Talent scout : discover and manage the british artist Charlie Winston up to 1M albums sold worldwide.

    Write press releases, coordinate mass medias partnerships, elaborate marketing plans.

    Lead the brand content strategy.
  • Assemblée Nationale - Parliamentary attaché

    Paris 2002 - 2002

Formations

Réseau