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Bonnka LIM

Neuilly-sur-Seine

En résumé

Marketing director with excellent track-record of brand management and strategic marketing in the entertainment industry at a local and worldwide level (EMEA and US).

Main skills: Interpersonal communication skills and relationship builder, creative and innovation driven, self-motivated, communication and presentation skills, great network of contacts within the local media and video game industry, fluent in French and English.

Entreprises

  • Warner Bros - Director Brand Marketing - Worldwide

    Neuilly-sur-Seine 2014 - maintenant

  • Warner Bros - Marketing Manager

    Neuilly-sur-Seine 2010 - 2013 Driving the growth of the video game division by creating and managing all aspects of financial, marketing and PR tactics to support physical and digital products launches such as:
    Batman Arkham City, Mortal Kombat, Injustice, Lego video games titles, Lord of the Rings Online, iOS titles...

    Main missions:
    - Responsible for the creation, execution and coordination of marketing and PR strategies for all games launched in France
    - Manage product P&Ls, SKU planning, product forecasting and tracking marketing budgets
    - Lead digital transition and development of the digital expertise
    - Management of PR, digital and media agencies
    - Partner with the sales team to develop tactical trade promotions : exclusive pre order offers and development of local back catalogue ranges: Warner Hits, Warner Action, Bi-Pack, Lego Video Games range.
    - Cross marketing activities with other Warner Bros. divisions (Consumer Products, Home Entertainment, Theatrical) and external partnership (Orange, Dell, SG, Nvidia, Lego…)
    - Acquire and manage new distribution deal – Key achievement : Blackbean deal (WRC)
    - Team management : 8 people. In France, 3 marketers, 3 external PR and 1 community manager. In Benelux, 1 marketing manager.

  • Ubisoft Entertainment - EMEA Senior Brand Manager

    Rennes 2007 - 2010 Managing mainstream and core gamers brands at an international level (18 territories):

    Assassin's Creed 2 (Ubisoft #1 title), Prince of Persia, Rayman Raving Rabbids 2, Red Steel 2, Shaun White Snowboarding (new sport brand) Soulcalibur IV (best sales performance of the franchise) and movie/TV Licences (TMNT, CSI…)

    Media award: “Grand Prix Stratégies du Marketing des jeunes” (2008) for Raving Rabbids 2 campaign

    Main missions:


    1. Define the EMEA marketing strategy for my games portfolio and develop the required marketing elements:
    - Identify target and marketing mix, based on relevant consumer research and in collaboration with the US and Editorial Marketing teams

    - Develop all creative elements including packaging, TV, print and online advertising
    - Develop the communication strategy in collaboration with the PR Team
    - Define trade marketing plan in collaboration with the Sales Department

    - Maximise online visibility: products websites, viral marketing, community management, CRM, in collaboration with the Online Team and the CRM service



    2. Following up of the marketing strategy implementation with the 18 local subsidiaries 

    - Communication of the marketing strategies, provide information and required marketing tools to enable local subs to develop and implement their plans

    - Coordinate and respond to local marketing needs on a daily basis



    3. Coordinate and motivate the different actors involved both externally and internally:
    - Enhance and maintain relationships with key partners (licensors, first parties, …)

    - Weekly meetings and internal presentation with internal services (PR, Online, BtB…)

  • ELECTRONIC ARTS - EA SPORTS Senior Brand Manager

    LYON 2004 - 2007 Managing EA SPORTS & EA SPORTS BIG brands including: FIFA, FIFA Street, NBA Live, Tiger Woods, SSX… FIFA Turnover growth from 2005 to 2006: +33%.

    Corporate Award: Rookie of the year (2004), European All Star (2006).

    Main missions:
    - Managing the local marketing plan in collaboration with PR, Online, Trade & Sales teams.
    - Dealing with the media agency to optimize the media plan & media partnerships
    - Localising all the advertising creatives from EA Europe (TV ad, print ad, pack inlay…)
    - Build a strong relationship with Sports Federations (NBA, FIFA) and managing contract and relationship with sports talents (Tony Parker, Juninho, Florent Malouda…)
    - Cross promotion deals (Nike, Adidas, Pizza Hut, Bollé, Rossignol, Spalding…)

  • MICROSOFT - Jr Product Manager (Xbox & PC games)

    Issy-les-Moulineaux. 2003 - 2004 Worked on the launch of XBOX and PC titles such as Halo PC, Age of Mythology, Top Spin, Ninja Gaiden, Flight Simulator, Zoo Tycoon…
    Main missions:
    - Advertising localisation
    - Coordination with PR and communication agencies
    - Product presentation during retail and trade shows
    - Managing the Microsoft Game Studio website update
    - Managing 3rd party and partner relationships

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