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Brahim DRISSI

PARIS

En résumé

Experienced General Manager with a demonstrated history of working in the luxury goods, haute horlogerie, retail and global sourcing.

Bachelor's degree focused in International Management from Hogeschool voor Economische Studies Rotterdam (HES), Netherlands.

Expertise in:
- Cross-cultural management
- Coaching and training
- Change management
- Result Oriented and problem solving
- Customer Relationship Management
- Budget and P&L Control
- Communication and Events
- Negotiation
- Sales
- Business Development
- Business Planning
- Operational excellence
- Import&Export
- Global sourcing & procurement
- Quality control
- Workshop Management

Mes compétences :
International business development
Management
Sourcing international
Procurement
Négociation
Luxury products
Retail

Entreprises

  • Rolex - General Manager

    PARIS 2015 - maintenant

  • Groupe Casino - Sourcing Director & General Manager - Hardlines & Homelines

    Saint-Étienne 2013 - 2015 Head of Sourcing Asia for hardlines and homelines categories (China, Hong-Kong, South East Asia and India)
    Manage over 100 persons located in different zones
    Define the whole sourcing strategy on following categories :
    - Consumer Electronics
    - Electrical Appliances
    - Toys
    - Indoor & Outdoor Furniture
    - Camping and inflatable (swimming pools & air beds)
    - Sport
    - Luggage
    - Stationary
    - Home organization : storage, bathroom...
    - Tableware
    - Kitchenware
    - DIY : Hand tools & Power toolq
    - Car accessories
    - Gardening
    - Home decoration
    - Christmas decoration

  • Groupe Casino - General Manager Buying Office Guangzhou

    Saint-Étienne 2008 - 2013 Manage a buying office responsible of purchases and export of the Household and Leisure private labels sold in Casino’s Worldwide outlets. Significant travels

    • Manage and coach a team of 80 persons : merchandising, quality and logistic team
    • Ensure qualitative, exhaustive and prospective sourcing in order to achieve sales budget
    • Follow & improve KPIs : competitiveness, process cost effectiveness and service rates
    • Constantly improve and modernize offers : relevancy of product sheets, quality of showroom in Guangzhou and a better customers’ buying trips efficiency
    • Rationalize suppliers’ database, enhancing negotiation and improving quality & logistics tracking system
    • Develop & implement the Activity Based P&L, cost & performance reviews with my team
    • Manage HR administration, payroll, leaves, staff insurances, tax requirements
    • Develop & implement financial control and internal audit processes and safeguards


    Sector: Hypermarkets

  • Groupe Casino - Business Developpement Manager Asia

    Saint-Étienne 2008 - 2008 Business Development Manager(Hong Kong, China, Thailand, Vietnam, India, Bangladesh, Morocco)- Non Food categories (Privates Labels and no Names)

    Led department Managers and merchandisers to stabilize & strengthen their suppliers’ portfolio

    • Accelerated new products developments in all household categories in Asia Buying offices
    • Helped to promote the key products to all customers
    • Acted at all organizational levels to develop household activity and product quality insurance
    • Analyzed potentials in different sourcing areas and provided approach recommendations

    Management of 40 executives & employees (Buying office Managers, Department Managers, Merchandisers)
    Definition of the Purchasing Business Plans in Asia for Casino Group
    - Household
    - Indoor & Outdoor Decoration
    - Home Textile
    - Electrical Appliances
    - Furniture
    - Lighting

  • Auchan Group - Division Manager - Consumer Electronics & Electrical Appliances - Auchan Guangzhou Office China

    2006 - 2008 Responsible of purchases and export of the consumer Electronics & Electrical Appliances private labels sold in Auchan’s Worldwide outlets. Significant travels
    • Reduced number of suppliers by 30% in 2 years and implemented vendor scoring
    • Optimized structure of assortment and offered certified and deliverable products
    • Animated negotiation trainings
    • Managed 3 senior merchandisers, 3 merchandisers, 3 engineers and 1 assistant

  • Auchan Group - Product Manager & International Buyer - International Buying Headquarters France

    2003 - 2006 Managed purchases, imports, sales and marketing of the consumer electronics & electrical
    appliances private labels sold in Auchan's European outlets. Significant European and Asian travels

    • Monitored and analyzed constantly market opportunities by tracking competitors offers, attending major trade shows and using panels and surveys

    • Identified suppliers and factories, evaluated and selected products, through frequent on site visits in Asia

    • Restructured and harmonized product across European outlets to strengthen buying power and brand visibility. Successfully launched new products. Led to an 11% increase in sales volume

    • Negotiated mutualized pan-European catalog orders with our 9 buying offices to increase private label market shares from 5% to 9%

    • Supervised overall budget for purchasing and supplier negotiations, including payment terms, exchange rates


    • Managed 2 import assistants and 1 order processing manager

  • Auchan Group - Marjane - Sales Import Manager – Hardgoods & Textile categories - Morocco

    2002 - 2003 Developed sales of Asian direct imported products to Morocco from 200K to 10 M USD

    • Acted at all organization levels to promote advantages of direct purchasing and improve market understanding
    • Shared Moroccan market know how with International buyers to provide customized offers for this customer
    • Increased the sales in many categories due to large sales promotions and prices never seen on the market

  • Auchan Group - International Buyer Assistant Household - France

    2001 - 2002 Assisted buyer in import purchases, sales and marketing of the household private labels sold in Auchan
    • Doubled the purchasing turnover after 1 year
    • Organized international collections with all customers

Formations

  • HES - Hogeschool Voor Economische Studies (Rotterdam)

    Rotterdam 1999 - 2000 Bachelor

    ISER (International School of Economics Rotterdam) - DEMI

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