NESTLE SA
- Managing Director Central Africa
Marne La Vallée Cedex 2
1995 - maintenant
My entire 18 years career has been as an international executive for NESTLE in Asia, Europe and Africa. I have been successful in various functional jobs in small, mid and large sized operating structures. Each time adapting my approach to suit the local context. In Indonesia I was leading 64 key managers in a productivity improvement project covering Sales, Marketing and Supply chain. This project was considered the main strategic initiative of NESTLE Indonesia. In Vietnam I set-up a full Marketing Structure, defined target segments, positioning and strategies for all brands resulting in CAGR of 35% from 2000 till 2005. In the Philippines I turned-around the Coffee Business from negative growth in 2005 to double digit growth from 2007 to 2010, by taking a leadership approach and embarking on an innovative total category educational campaign on Coffee and Health and taking the lead in the agricultural industry in the Philippines on the topic of Sustainable Agriculture. In NESTLE's head -office in Switzerland I worked closely with USA, Canada, France, UK, Germany, Spain, Russia, Japan and Australia on developing the NESCAFE business as Commercial Manager. Currently I am Managing Director in Central Africa responsible for the total NESTLE business in six countries.
