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Carine HENRY

AMSTERDAM

En résumé

After a year out, writing a novel, I’ve decided to go back to what I’m best at: Sales and Marketing.
I’m a people person and I’m good at getting people excited about the things that I’m excited about.
I’m a dynamic and highly motivated professional with a proven track record in Sales and Marketing.

Mes compétences :
Category management
Chef des ventes
Commercial
Directeur régional
Management
Marketing
Promotion
ventes

Entreprises

  • NC - Writing project (novel)

    2016 - 2017

  • CPM PEPSICO - SENIOR AREA SALES MANAGER

    2012 - 2015 Beverages/ Snacks/ Fresh juices/ Cereals
    - Increased sales and boosted market share for Pepsico products
    - Recruited & managed 12 reps (annual Development and Performance review)
    - Drove business KPIs (dashboards reused by other teams & head office)
    - Headed training sessions/ in store training to increase daily productivity and improve performance
    - Set up “on top” initiatives for big bets
    - Reported best practices & business results (districts and national overviews) to head office
    - Responsible for the induction and training of new area sales managers
    - Built an in-house go to market tool (adopted by Pepsico)
    Achievements: Top 2 2013, Top 1 2014-2015 (team ranking), Award 2015
    Professional skills: Management, leadership, coaching

  • DANONE BLEDINA - Training Manager

    Paris 2011 - 2011 Baby Food
    - Organized, planned and executed training sessions to maximize sales force revenue potential
    - Implemented new training material to provide value to sales force
    Achievements: +1 business tool, 1 test (new sales force for new channel)
    Professional skills: Sales techniques, training, team-building

  • DANONE BLEDINA - CATEGORY & TRADE MANAGER

    Paris 2008 - 2010 Baby Food
    - Analysed effectiveness of promotional activity and tracked the performance of the portfolio (Data-analysis)
    - Analysed the market and shopper dynamics using Nielsen tools
    - Presented category review (key trends) to the MD and the board
    - Developed relevant and impactful displays to gain distribution
    - Designed loyalty programs for customers
    - Drove and monitored trade marketing budget (1 million €)
    Achievements: +15% Bledina promotional turnover in 2009, N°1promotional market share
    Professional skills: Category Management, project management

  • DANONE BLEDINA - SALES REPRESENTATIVE

    Paris 2006 - 2008 Baby Food
    - Delivered and marketed Bledina’s portfolio to retailers and maximized space allocation for the brand
    - Activated local and national initiatives
    Achievements: +2 points market share, + 3 000 new products
    Professional skills: Benchmarking, negotiation

  • NESTLE - SALES REPRESENTATIVE

    Marne La Vallée Cedex 2 2005 - 2005 Petfood/ Cereals
    - Advised store managers for best planograms and managed product placements on shelves to stimulate sales
    - Sold and executed national promotions
    Achievements: +2 points share of shelf, Number 1 on petfood category
    Professional skills: Sales monitoring, merchandising

  • L'Oréal - ASSISTANT PRODUCT MANAGER

    PARIS 2004 - 2004

  • TBWA France - Assistant Account Executive

    Boulogne-Billancourt 2003 - 2003

  • Optimum Media OMD Group (Optimum Media) - Assistant Media Manager

    Москва 2003 - 2003

Formations

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