Caroline DALIBERT

En résumé

Entreprises

• Thermo Fisher Scientific - Marketing Manager

  VILLEBON SUR YVETTE 2014 - maintenant Cluster Marketing Manager, France & Belgium to drive the success of ALLERGY and AUTO-IMMUNITY Diagnostic Tests

• MSD - Marketing Director - ASTHMA and OSTEOPOROSIS

  2013 - 2014 Marketing Director - PULMONOLOGY (3 products) and RHEUMATOLOGY (2 products) areas
  Implementation of a high performing marketing organization focused on customer orientation and action plan execution
  
  * Marketing Achievements ;
  * Leading of the marketing strategic direction in France for multiple therapeutic areas ;
  * Execution of innovative projects to the Go To Market Model (Remote selling Model / Multi Channel initiatives / Ipad tool / Trade Channel marketing) ;
  * Team Management Achievements ;
  * Building, Management and development of a new team of 4 product managers, 2 assistant employees and 2 trainees ;
  * Beyond Marketing ;
  * Participation in cross-functional projects where senior marketing expertise is required ;
  * Business development contribution to identify and evaluate external alliances ;

• MSD - District Manager - Specialty Sales

  2009 - 2013 District Manager - Specialty Sales Force (11 reps) dedicated to Ophthalmology , Neurology and Dermatology
  * Business Achievements ;
  * Successful implementation of COSOPT conservative free formulation (Ratio Cosopt unidose /Cosopt Tot) ;
  * Strong collaboration with promotion partners: Nycomed et Baush&Lomb ;
  * Client Management Achievements ;
  * Strengthen relationship with KOL through added value evening meetings ;
  * Stromectol Action plan to address GPs need despite restrictive sales force resources ;
  * Sales Management Achievements ;
  * Development of a regional action plan to strongly focus on business opportunities & Team development ;
  * Talent management: 1 reps assigned to as District Manager mission/ 2 reps assigned to Hospital Reps mission /
  2 reps involved in corporate projects ;

• MSD - Marketing Manager - CHOLESTEROL /ASTHMA

  2006 - 2009 Development and implementation of the marketing strategy to reach expected profit
  
  * Business Achievements ;
  * SINGULAIR #1 rank in growth in the Asthma controller market ;
  * SINGULAIR reaches a +7 % growth in a flat market; unit MS increases by +1.2% vs prior ;
  * Marketing Achievement ;
  * Singulair Communication ranked as "best in class" by an independent Market Research Survey ;
  * Relevant contribution to the European Board Meeting - The "asthma decision tree", Customer Centric tool ;
  * Strong and constant interaction with Global Brand leader to inspire European marketing strategy and tactics ;
  * Lead of the Product Core team (10 people) with meetings once per month ;

• MSD - "Sales and Marketing Excellence" Product Manager

  2005 - 2006 Development and implementation of innovative sales and marketing projects, locally and at European level - Specific focus on low performer regions to design creative action plan (e-detailing, e-marketing)

• MSD - Product Manager

  2000 - 2005 4 years Product Manager CRIXIVAN (HIV) 2 years - VIOXX (Arthritis) 2 year

• MSD - Trainer

  1998 - 2000 2 years Trainer on rheumatology, antibiotic, HIV and communication skills

• MSD - Hospital Representative

  1997 - 1998 2 years Hospital Representative on Paris Area - Promotion of CRIXIVAN (HIV) and TIENAM (Hospital antibiotic)

• DIAMANT HÔPITAL Laboratories - Hospital Product Manager

  1995 - 1997 MISCELLANEOUS
  
  * Six Sigma Green Belt ;
  * Computer Skill : Word - Excel - PowerPoint - Acrobat - Internet Explorer - SAP ;
  * Leisure : Reading / Sports
  
  
  
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Formations

• Université Paris 11 Paris Sud

  Chatenay Malabry 1995 - 1996 Marketing Pharmaceutique

• University Paris V - René Descartes

  Paris 1987 - 1995 Degree in Pharmacy

• Lycée Thibaut De Champagne

  Provins 1985 - 1987 Baccalauréat serie C

Réseau

• Agnes VIEIRA

• Amélie HERBINET

• Angelique ERIKSEN

• Cedric ALLENOU

• Damien PIATKOWSKI

• Jean-Charles MONNIER

• Stephanie WAYMEL

• Sylvie CARIOU

• Vincent COURTADE