Caroline VERBRUGGHE

En résumé

Entreprises

• Valrhona - Online & Offline Communications Officer

  Tain-l'Hermitage 2014 - 2017 Temporary contract - Valrhona: the diversity of my missions allow me to express my creativity and ability to multitask in an excellency-oriented company
  
  • Editorial board: creating and leading the editorial board to co-decide the communications subjects for Valrhona and build an online and offline communication plan
  • Contents production: working with several graphic agencies to produce the contents needed for the communication plan (videos, photos, marketing campaigns, SoMe campaings, newsletters), writing contents (press releases, articles for the website)
  • Press relations: link with the PR agency, responding to media sollicitations and interviews, building and managing the media plan for France
  • Community management: managing 2 Facebook pages, 1 Instagram account and 2 Twitter accounts in French and English
  • Analyzing KPIs: monitoring chosen KPIs for SoMe campaigns, media campaings and marketing campaigns, contributing to the monthly dashboard

• Valrhona - Commercial & Marketing Assistant

  Tain-l'Hermitage 2014 - 2014 Five months internship - Valrhona: This internship was for me the opportunity to apply my commercial experience while improving my language skills in Spanish.
  
  • Developing the brand activity in El Corte Inglés Department Store (23 stores in Barcelona and Madrid)
  • Organizing the participation of the Spanish team to the World's Pastry Cup 2015
  • Assisting the organization of "special days" for the clients belonging to a loyalty program
  • Creating communication tools to present to various clients

• Valrhona - Trade Marketing Officer

  Tain-l'Hermitage 2013 - 2013 Six months internship - Valrhona: This internship was for me the opportunity to develop my creativity and my sense of judgement while selling a premium exceptional chocolate.
  
  • Developing sales tools for the Duty Free net and the department stores: Aélia, LS, Galeries Lafayette, La Grande Epicerie de Paris...
  • Creating communication tools and "on spot advertising" with a graphic designer
  • Organizing programs of event with an events agency
  • Assisting the installation of the Valrhona corner in the Galeries Lafayette in Berlin
  • Setting up recommendations for the clients' range of products and for the merchandising
  • Assisting the organization and the installation of Duty Free exhibitions (TFWA exhibitions)
  • Market researches

• ACCESS - In charge of events in a student organization

  FONSORBES 2012 - 2013 Organization of the Rallye Champagne 2013 of Reims Management School - ACCES association (Cooking, Culture, Champagne, Companies) - During 8 months, planning this event allowed me to learn how to work as a team leader. My greatest pride? This event was a huge success!
  
  • Organizing an two days event gathering 100 students in 2013
  • Canvassing Champagne Houses, Distilleries, Chocolate Factories, Reception Halls...
  • Managing a €14,000 budget (2013)
  • Writing and distributing an informative brochure

• A2micile Europe - HR & Administrative Assistant

  Strasbourg 2012 - 2012 Two months internship - A2micile Europe: as a part of my training at Reims Management School, this internship allowed me to develop my skills in Human Ressources and Daily Accounting.
  
  • Sales Department: market researches, reception desk
  • Human Ressources: collecting and selecting the applications, leading interviews, schedules management, writing pay slips
  • Daily Accounting: bank operations, checks and CESU deposits, writing bills
  
  A2micile is a Home Help company that offers services such as cleaning, ironing, babysitting, home care, physical trainer, small gardening and home improvement works.

Formations

• Reims Management School (Reims)

  Reims 2011 - 2015 Master 2

• Lycée Carnot Prépa

  Paris 2009 - 2011 Economie

• Lycée Lavoisier

  Paris 2009 - 2009 Mention Bien

Réseau

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