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Catherine B.

Lyon

En résumé

Dynamic and strongly motivated, with more than 11 years' experience in marketing B to B and B to C in an international background :
>> Develop and execute strategic marketing plans with respect for budget and time constraints,
>> Manage product lines according to life cycle,
>> Organize promotional actions,
>> Analyze results and ensure profitability,
>> Foresee stakeholder needs and evaluate new market opportunities,
>> Oversee new product launches,
>> Master the products speech and provide sales tools.

Entreprises

  • Veka - Product Manager

    Lyon 2009 - maintenant − Design and implement the products development plan
    − Manage a portfolio of products
    − Analyze sales and control performance indicators
    − Pilot cross-cutting projects
    − Draw up internal communication supports
    − Provide training sessions about products
    − Perform competitive intelligence
  • Bioderma - International Product Manager Assistant

    Lyon 2008 - 2009 Management of Sensibio, Sébium, Cicabio, Nodé and ABCDerm ranges

    − Design the strategic and operational marketing plans
    − Drive the communication campaigns
    − Create sales and marketing tools
    − Review sales and key performance indicator
    − Prepare international meetings
  • Evian Royal Resort - Sales & Marketing Assistant

    2006 - 2007 − Define a new pricing policy based on the yield management principles
    − Oversee the market tendencies and analyze the performance indicators
    − Handle and evolve a portfolio of clients composed of tour operators and travel agencies
    − Implement promotional actions

Formations

  • IAE

    Grenoble 2006 - 2008
  • IAE Savoie Mont-Blanc

    Annecy Le Vieux 2005 - 2006 Bachelor degree in Business, Marketing and Management
  • IUT Annecy-Le-Vieux

    Annecy Le Vieux 2003 - 2005 Two-year undergraduate business course specialized in Sales and Marketing

Réseau

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