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Catherine BOIROT

NEW YORK

En résumé

Strong background in luxury goods, eyewear, watches, and fashion.

Markets Experience :
Asia Pacific 11 years- USA (2 years) - Europe (3 years).

Brands expertise :
Eyewear :Gucci, Dior, Giorgio Armani, Emporio Armani, AX, Diesel, Marc Jacobs, Marc by Marc Jacobs,Bottega Veneta, Hugo Boss, Max Mara, Alexander Mac Queen,etc…
Watches : Salvatore Ferragamo, Versace, Versus, Guess, Nautica etc..
Fashion: Kenzo Haute Couture and Jungle
Expertise
- International Sales, Marketing and Distribution, key customer’s relations.
- Development of China and USA Markets in terms of sales, and creation of new lines of products adapted to those markets.
- USA market, direct relationship with major Departments Stores (Nordstrom, Bloomingdales etc.).
- Eyewear and Watches, Design new Products by brand dentity, new materials, and color story creation.
- Team leader responsible of 25 persons developing appropriate products for key markets.
- Specialized in Eyewear Asian fitting for Asia Pacific and USA.
- Market research, Trends analysis, distribution analysis.
- Interface with Licensors for commercial, design, and Marketing issues.
- Manufacturing Operations for branded and OEM products with great knowledge of factories in China, Japan and Italy, with pricing approval, quality control and delivery schedule.
- Ability of recruiting, training and coaching professionals.
- Speaks fluently French, English, Spanish, and good notions of Mandarin and Italian.

Entreprises

  • Safilo USA - Design Director

    2007 - maintenant

  • Safilo USA and Far East - Director of Product Development

    2007 - 2011 Director of Product Development Safilo USA

    SAFILO USA
    Area: USA, Canada

    Director of Product Development since 2011
    - Responsible for all the creation on all the Optical and Sunglasses collections starting from new concepts, new materials, prototypes, colors trends in collaboration with each fashion House approval including the production process and follow up.
    - Management of more than 20 high-end luxury eyewear brands collections from Safilo’s portofolio brands (Gucci, Dior, Armani, Marc Jacobs, Tommy Hilfiger etc..) Design, Marketing and Brands positioning strategy for the US market.

    SAFILO Far East Ltd.
    Director of Product Development – 2007-2010
    Area: China, Japan, and Asia Pacific
    -12 years experience in the Eyewear market in China and Asia Pacific markets in terms of Manufacturing, Design, Sales and Marketing.
    - Based in Hong Kong, specialist of Asian and Korean fitting, I travelled regularly to all the key markets, to meet with our subsidiaries’ staff in Asia, to identify the eyewear trends in China, Japan, and Asia Pacific.

    TIMEX GROUP, Hong Kong
    American watches manufacturer brands: Ferragamo, Versace, Versus, Guess, Timex, Nautica, Ecko.

    Research and Development Manager - 2005-2006
    Area covered : Worldwide
    - Reporting directly to the “VP Product Development”, based in USA at the head-office.

    AUTO-WINNER LTD., Hong Kong
    Sunglasses, optical manufacturer, 1200 employees
    International Sales Manager 2003 – 2005

    INSPECS LTD, U.K.
    Brands: French Connection, FCUK,Caterpillar,Speedo, Nicole Farhi.

    International Sales Manager (based in Paris) – from 2000 to 2003

    ARTS OPTICAL Manufacturer Hong Kong
    Public listed chinese manufacturer, with 9000 workers.

    International Sales Manager - New York 1998-2000
    - Development of USA, Canada, Europe, and South America markets, working closely with the key customers, such as Marchon, Safilo; REM, DeRigo Group, Lenscrafters Retail Chain.

Formations

Pas de formation renseignée

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