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Tugdual DENIS

PARIS

En résumé

Summary:

Executive with expertise in International Marketing and Sales. Proven track record in brand management; developing and implementing strategies and go-to-market launches, encompassing luxury to mass market. Expert in positioning both mature and newly launched brands in over 30 countries while leveraging long-standing relationships with leading retailers, distributors, agents and licensees.

Main skills:

International business development and market management, strategic initiatives and competitive strategy.

Brand management, current and previous: Lejaby, Rasurel, Nina Ricci, Christian Lacroix, Rosy, Sans Complexe, Stella Cadente, 6ixty 8ight, No Romeo.

Mes compétences :
Marketing
Communication
Commerce international
International
Export
Mode
Développement commercial
Informatique
Textile

Entreprises

  • First Mark Premier Concept - Zahia Lingerie - Operations and Sales Director

    2012 - maintenant Responsibilities :
    • Definition of the brand strategy, market positionning and relevant market entry.
    • Leadership of the sales, product development, merchandising and design team, including
    responsibility for recruitment, appraisal, promotion and remuneration.

    • Management of customer/vendor/manufacturer relationships by meeting all sourcing goals.
    • Negotiation of trading terms and conditions and contract closure, including control and
    negotiating of penalties and/or claims..
    • Delivery of brand-appropriate quality and relevant cost and timing levels.


    Accomplishments :
    • Formulated and implemented medium and long term goals relating to product development,
    design, merchandising, sourcing and administrative support.
    • Set up the distribution through Department Stores, Fashion Stores, Specialty Stores, Web
    Retail and Pop Up Stores
    • Improved departmental leadership skills to drive and sustain business improvement.

  • Palmers Lejaby - Export Sales Director

    2011 - 2012 Responsibilities:
    • Core Business: Premium Lingerie Manufacturer and Distributor.
    2 home brands: Lejaby and Rasurel. 2 licenses:Nina Ricci and Christian Lacroix.
    2012 Total Revenues : 45 Million Euros
    • Management of 6 wholly-owned subsidiaries and Export Sales across approximately 30
    countries world-wide.
    • Sales and customers development, including Key Accounts across Europe.
    • Budgeting and planning of sales.
    • Direct management of 15 people including country managers, reps, customer service, sales
    consultants.

    Accomplishments :
    • Grew revenues of my Department (15 Million Euros) by 10% versus 2010 despite plumetting
    sales in the past consecutive 5 years.
    • Eliminated 15 unprofitable customers and shut down 1 wholly-owned subsidiary.
    • Implemented a new Sales Policy and Incentive Plan throughout our European and North
    American sales offices.

  • Wolf Lingerie SA - International Sales Manager

    2005 - 2011 Responsibilities:
    • Core Business: Ladies Underwear Manufacturer.
    Home Brands : 80%. Private Label : 20%.
    2011 Total Revenues: 50 Million Euros.
    • Management of International Sales across the brands and private label divisions.
    • Definition of the international Sales Strategy by ranking target markets (Business Plan,
    competition benchmark)
    • Sourcing, training and setting up incentive plans for agents and exclusive distributors (in 30
    countries)
    • Setting and monitoring budgets per division and per country.

    Accomplishments :
    • Grew Export Revenues from 1,5 Million Euros (2005) to 10 Million Euros in 2011.
    • Maintained an above industry level gross margin of 45% each year.
    • Opened 22 new markets in 6 years, including 2 wholly-owned subsidiaries.

  • Hop Lun - Export Area Sales Manager

    2003 - 2005 Responsibilities:
    • Core Business: Underwear Manufacturer.
    Private Label : 90% vs Home Brands: 10%.
    2005 total revenues: 150 Million USD
    • Building, developping and managing sales on newly launched brands.
    • Defining market entry strategies for each brand in 15 markets.
    • Management a network of 20 agents and/or distributors as well as key accounts.

    Accomplishments :
    • Set up the entire business from scratch in the assigned region
    • Opened 15 new markets in 2 years
    • Grew Revenues from zero to 2,1 Million Euros

  • Export Entreprises SA - Export Management Consultant

    2000 - 2002 Responsibilities :
    • Core business: provide small and medium size companies export business opportunities
    through a wide range of tailored services.

    • Identifying, sourcing and approaching business partners in fields varying from luxury to mass
    retailers, food and wine importers, investment funds, etc.
    • Management of a network of 15 consultants overseas.

    Accomplishments :
    • Consulted 30 accounts over the course of my employment, 28 of which landed business further to our mission (93% success rate).
    • Indirectly generated an estimated 4 Million Euro of trade further to our consulting.

Formations

  • Suffolk University - Sawyer School Of Management (Boston)

    Boston 2002 - 2003 International Trade

  • IFAM

    Paris 1998 - 2000 Marketing

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