- Merchandiser at Amazon Local
2014 - maintenant
- Online Campaign Account Manager at Amazon Local
2014 - 2014
Betclic Everest Group
- Sportsbook Marketing Operations Manager
2012 - 2014
- Support the delivery of the Sportsbook marketing plan.
- Prepare retention operations for the region with close cooperation with CRM Operations Managers in order to maximise Sportsbook players’ LTV.
- Prepare acquisition operations for the region with close cooperation with Area Managers in order to maximise Sportsbook players’ LTV.
- Monitor Sportsbook related acquisition operations executed by marketing teams.
- Monitor Sportsbook related re-activation and loyalty operations executed by CRM Operations teams.
- Monitor the retention budget;
- Analyse and report to Regional Directors the results of all Sportsbook retention and acquisition operations within the region.
- Monitor the Sportsbook performance and alert any trend deviations to the Regional Director, Head of Trading and Area Managers.
- Liaise with Sportsbook Product Manager in order to improve the customer experience on the sport websites by reviewing all functionalities.
- Monitor Sportsbook content to ensure it is correctly displayed on the websites.
- Analyze market/competitors to ensure our product offers and campaigns are competitive in the marketplace.
Betclic Everest Group
- Sportsbook Product Manager
2011 - 2012
- Support delivery of the Sportsbook marketing plan based on the main KPIs
- Implement product operations for retention and reactivation of existing customers (campaign briefs, product plan adaptation and implementation, report of results and costs)
- Analyse customer segments and take appropriate actions to achieve objectives
- Coordinate actions and liaise with Territories, CRM, Legal, Analytical team and Customer service
- Improve the customer journey on all markets (.COM/.FR/.IT)
- Optimize product emails and content pages (review the layout, design and performance)
- Conduct product, market, industry abd competitive analysis
- Assistant Customer Relationship Manager
2010 - 2011
> Loyalty Program definition, maintaining and improvement worldwide:
- Processes elaboration and recommendations for reinforcement of the advantages in Villages (Specific Kits, Operational Survey, benchmarking)
- Program monitoring (reporting indicators, data analysis)
- Internal and external communication, coordination of involved actors (Business Units, Chefs de Villages, IT team, Agencies)
> E-CRM and web marketing actions:
- Emailing campaigns deployment: brief agency, processes establishment and follow up
- Web Customer Care Area deployment and coordination
Orange Business Service
- Marketing Analyst and Communication Coordinator
2008 - 2010
> Marketing Analyst
- Sales analysis to monitor sales force objectives
- Marketing intelligence production for the sales managers
- Surveys from CRM databases production to deliver information (market volume, market segmentation, sales teams progress) and to identify new business opportunities
- Operational marketing actions implementation and evaluation
> Communication Coordinator
- External, commercial and internal communication according to the strategy of the company and the different targets (clients, business partners, managers, employees)
- Effective corporate communication campaigns planning and implementation according to the budget
- Communication supporting material elaboration: web site design, related business presentations
- External and internal events setting up: professional seminars, business meetings, conferences, forums