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Catia PEREIRA

Clichy

En résumé

Pas de description

Entreprises

  • Amazon - Merchandiser at Amazon Local

    Clichy 2014 - maintenant
  • Amazon - Online Campaign Account Manager at Amazon Local

    Clichy 2014 - 2014
  • Betclic Everest Group - Sportsbook Marketing Operations Manager

    2012 - 2014 - Support the delivery of the Sportsbook marketing plan.
    - Prepare retention operations for the region with close cooperation with CRM Operations Managers in order to maximise Sportsbook players’ LTV.
    - Prepare acquisition operations for the region with close cooperation with Area Managers in order to maximise Sportsbook players’ LTV.
    - Monitor Sportsbook related acquisition operations executed by marketing teams.
    - Monitor Sportsbook related re-activation and loyalty operations executed by CRM Operations teams.
    - Monitor the retention budget;
    - Analyse and report to Regional Directors the results of all Sportsbook retention and acquisition operations within the region.
    - Monitor the Sportsbook performance and alert any trend deviations to the Regional Director, Head of Trading and Area Managers.
    - Liaise with Sportsbook Product Manager in order to improve the customer experience on the sport websites by reviewing all functionalities.
    - Monitor Sportsbook content to ensure it is correctly displayed on the websites.
    - Analyze market/competitors to ensure our product offers and campaigns are competitive in the marketplace.
  • Betclic Everest Group - Sportsbook Product Manager

    2011 - 2012 - Support delivery of the Sportsbook marketing plan based on the main KPIs
    - Implement product operations for retention and reactivation of existing customers (campaign briefs, product plan adaptation and implementation, report of results and costs)
    - Analyse customer segments and take appropriate actions to achieve objectives
    - Coordinate actions and liaise with Territories, CRM, Legal, Analytical team and Customer service
    - Improve the customer journey on all markets (.COM/.FR/.IT)
    - Optimize product emails and content pages (review the layout, design and performance)
    - Conduct product, market, industry abd competitive analysis
  • Club Mediterranée - Assistant Customer Relationship Manager

    Paris 2010 - 2011 > Loyalty Program definition, maintaining and improvement worldwide:
    - Processes elaboration and recommendations for reinforcement of the advantages in Villages (Specific Kits, Operational Survey, benchmarking)
    - Program monitoring (reporting indicators, data analysis)
    - Internal and external communication, coordination of involved actors (Business Units, Chefs de Villages, IT team, Agencies)

    > E-CRM and web marketing actions:
    - Emailing campaigns deployment: brief agency, processes establishment and follow up
    - Web Customer Care Area deployment and coordination
  • Orange Business Service - Marketing Analyst and Communication Coordinator

    Paris 2008 - 2010 > Marketing Analyst
    - Sales analysis to monitor sales force objectives
    - Marketing intelligence production for the sales managers
    - Surveys from CRM databases production to deliver information (market volume, market segmentation, sales teams progress) and to identify new business opportunities
    - Operational marketing actions implementation and evaluation

    > Communication Coordinator
    - External, commercial and internal communication according to the strategy of the company and the different targets (clients, business partners, managers, employees)
    - Effective corporate communication campaigns planning and implementation according to the budget
    - Communication supporting material elaboration: web site design, related business presentations
    - External and internal events setting up: professional seminars, business meetings, conferences, forums

Formations

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