Lyon
MANAGEMENT OF INTERNATIONAL PROJECTS
- Leader of international project:
- Federate international project-teams up to 15 people:
- HQ, regional and country-level stakeholders– 2 to 7 countries
- Different nationalities, functions and responsibilities
- Responsible for the quality of deliveries
- Develop customer loyalty
- Pilot efficiently in respect with deadlines and budgets
- 100% of deadline respected – budgets up to 2M/ year
STRATEGIC MARKETING
- Recommend on international marketing & communication strategy:
- New concepts potential / evaluation,
- Brands/Products/services messaging & positioning
- Pre-launch, price acceptance then post-launch evaluation, etc.
- Usage & Attitudes exploration and measuring (for different segments)
GLOBAL MARKET RESEARCH
Global Market Research expertise : using primary and secondary data to deliver powerful
insights:
- Management of international qualitative and quantitative research
- Explore & understand internal clients needs
- Recommend best innovative research methodology
- Manage MR agency and ensure delivery of relevant insights
- Analyze and accompany stakeholders in turning MR findings into action plans
- Document and monitor, market analysis using secondary data: Desk research, IMS data, etc.
OFFER AND OPERATIONAL MARKETING
- Optimize offers / brand strategy
- New sales tools development
- Communication toward B2B clients (face-to-face, mailing, phoning, events up to 500 persons)
Mes compétences :
6 Piloter des événementiels
4 Marketing opérationnel
1 Management de projets internationaux
3 Marketing de l'offre
2a Études de marché
2 Marketing stratégique
1a Gestion de budgets
5 Management d'équipes transversales
