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Cécile GORGEON

SAINT-MANDÉ

En résumé

Since joining Added value in 2002, I've led major international segmentation, brand positioning, trend and retail strategy projects using my qualitative/quantitative and marketing skills to inform strategic recommandations. My favourite playgrounds and field of expertise are around Air transportation (airports and airlines), luxury, BtoB strategy and services.
At AVFrance, I am heading the Cultural Insight Department - looking at trends, cultural specificities and expert insight bringing a fresh and forward looking POV for our clients

Mes compétences :
Animation de réunions
Art of simplicity
Analytical/Research Skills
Stratégie marketing

Entreprises

  • ADDED VALUE - DIRECTRICE

    2002 - maintenant

Formations

Pas de formation renseignée

Réseau

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