Cécile-Marie ARNAUD

En résumé

Entreprises

• IAM RoadSmart - Digital Marketing Executive

  2015 - 2016 - Managing online marketing tools: SEO (Analytics- Adwords), Hubspot... - Creation of marketing content for iamdriveandsurvive.co.uk
  - End to end leads nurturing.
  - Supporting marketing events and tracking their outcome.
  - Set up and support of Facebook advertisement campaigns. - Implementation of a new digital CRM tool.
  - Conducting the rebranding project.
  - Realising marketing plans, digital marketing reports, etc.

• Esseph H.O (Magna Fashion - Maelle) - Key Account Coordinator

  2014 - 2015 - Realizing a marketing strategy by setting up various campaigns in different channels
  - Content Management of Website: from product placement to testing and making the website more user-friendly
  - Developing new marketing strategy for the launch of the new wholesale platform (www.curvyfashionplaza.com) and new brand.
  - Key account management.
  - Targeting potential and existing customers with different marketing tools. - Finding good B2B sources for advertising and getting more exposure.

• MDNT - Commercial Representative

  BORDEAUX 2014 - 2014 - Creating an automated and detailed leads and customers data based - Customer bases development and management
  - Project Management
  - Community management
  - Design of communication solutions

• Sodebo - Sector Assistant Manager

  ST GEORGES DE MONTAIGU 2013 - 2013 - Field Customer relationship management
  - Negotiating with retailers to increase the brand visibility - Set up instore marketing activities.
  - Managed the area goodies and marketing material stock

• Blue Link International CZ - Customer Coordinator

  2012 - 2012 - Customer support for European companies’ and flights’ litigations (Air France - KLM Group)
  - Recording luggages litigations on front office.
  - Bringing solution and compensation and follow up on back office.

• Natacha Biarritz - Vente dans prêt à porter de luxe

  2010 - 2010

• Hotel du palais Biarritz - Emploi saisonier

  2009 - 2009

Formations

• Warwick Business School (Coventry)

  Coventry 2015 - 2016 Erasmus

• Groupe ESC Pau

  Pau 2011 - 2016 Master
  
  Major: Digital Marketing:
  - Creation of an e-commerce website for a local business
  - Audit in content optimization for several websites (graphic, ergonomic, editorial)
  - SEO for restaurant-sud-ouest.com
  - Conceptualization of smartphones applications
  - Online strategy development to enter new markets
  Minor: Global Performance management of Organisations
  - Strategic evaluation and measurement of KP

• Lycée Sainte Marie Grand Lebrun (Bordeaux)

  Bordeaux 2010 - 2011

• Lycée Renée Cassin (Bayonne)

  Bayonne 2008 - 2010

Réseau

• Alexandre LEPAGE

• Charles-Antoine ARNAUD

• Estelle CAPPELLETTO

• Giovanni LOTTIN

• Ismméa CLARAC

• Julien BRIQUET DE SIETER

• Laurène ARZEL

• Marion CAPDEVILLE

• Victoire PICOT