Mes compétences :
Social Media
Communication skills
International marketing
Intercultural leadership
Intercultural management
Soft skills
Public relations
Branding and identity
Entreprises
NDA New Design Associates
- Marketing and Communications Manager
Shanghai2010 - maintenantStarted as a design and architectural company, NDA has grown into a network of 3 companies operating in different sectors and under 6 different brands. I am in charge of the marketing and communications strategic directions within the Group at both internal and external levels.
Role & Achievements:
- Elaborate proactive marketing and communications strategies & yearly priorities for each brand; define guidelines, including positioning, pricing and distribution network
- Define and develop all branding and communications tools, including visual identities according to the Group standards; website, brochures, newsletter; social media
- Build brands’ reputation, drive publicity and awareness through industry awards, press releases and conferences – NDA winner of the French Chamber Commerce of Industry 2011 SME Prize in China
- Build and manage the Marketing and Graphic team of 5 people; revise and improve company internal processes, including HR-related materials; drove an employee survey in 2011 to improve organizational effectiveness and employee satisfaction
Metia
- Account Manager
Larmor-Plage2008 - 2010As an Account Manager, I was responsible for managing the Dell EMEA account (team of four people, including 2 direct reports) - Annual revenue: £600,000. This included owning and managing the client relationship, project management, i.e. briefing, creative/copy, internal meeting, production of marketing materials (including videos and blogs), pricing models, finances and reporting.
Key achievements:
- Business growth: in my tenure, the Dell EMEA account was turned from a project-based only account to a retainer (£50K p/m). The revenue grew by 189% on the account.
- Business development - Business won outside of core accounts: LG (£200K over a six-month period, Sun Microsystems (£15K a month retainer), Linedata (£15K a month retainer) and Metastorm (£10K a month retainer)
- Won annual “WOW” award for ‘Team Work’ 2009
- Initially implemented and managed a network of local and international suppliers, including putting the process in place, identifying the measurable, overseeing the development and recruitment
Dealogic
- Marketing and Communications Executive
GEMENOS2007 - 2008I was in charge of developing and implementing marketing and communications campaigns in conjunction with the creative team (print, design, project management, and copywriting) and maximising the company’s coverage in internally acclaimed media institution.
Key achievements:
In late 2007, I secured quarterly pre-exclusivity of Dealogic rankings and reports to The Financial Times (Companies & Markets section). As part of the pitch, I also helped increase online traffic of the Financial Times’ website by 35%. I increased Dealogic coverage in nationals by 23% and raised the company’s profile outside of the UK (mainly in France, Germany, Spain and Italy).
2006 - 2007In this role, I was responsible for liaising with high profile customers such as the BBC, ITV and the WPP Group. This role required the ability to understand the customers’ business needs and provide them with the best guidance and services.
Formations
UNIVERSITY OF WESTMINSTER (London)
London2005 - 2007Master in Marketing and Communications
public relations incl. crisis planning and crisis management, marketing, retail and in-field marketing, branding, market research.
ISIT (Institut De Management Et Communication Interculturels (Paris)
Paris2001 - 2005Translation and consecutive interpreting degree
Specialisation in marketing and international trade
LCE (DEUG) in German Culture and Language in 2003
