Céline CHEVRIER POUPIER

En résumé

Entreprises

• Janssen Pharmaceutica - Digital & Data Strategy Director

  Beerse 2019 - maintenant

• Janssen Pharmaceutica - Head of Key Account Managers

  Beerse 2017 - 2019

• Janssen Pharmaceutica - Head of Marketing & Core Value Team Leader - Immunology

  Beerse 2015 - 2017 Head of marketing team in charge of strategic & operational marketing activities in order to manage all Immunology portfolio products by leading a team of 7 people and a country cross-functional value Team of more than 20 contributors (Market access, Medical Affairs, Regulatory, Communication, Business Intelligence, Digital, ….)
  Develop the Immunology franchise by switching from a unique product contributor tactic to a global Immunology portfolio strategy
  Maximize revenues in a very competitive market, by supporting high level of team engagement and focused people to their business goals
  Strengthen interactions with EMEA Countries by collaborating as an active member of the European brand team, responsible for defending country position and generating robust EMEA plan for Immunology
  Develop talents with specific action plan

• Pfizer - Inflammation Marketing team leader - Directrice de la stratégie commerciale

  Paris 2013 - 2015 Inflammation Team leader in charge of all rheumatologists and dermatologists marketing activities
  Developed and implemented full strategic and promotional plan, maintaining product leadership in competitive market.
  Managed and mentored 4 product managers.
  Enhanced overall team know-how by fostering cross-functional experience exchanges.

• Pfizer - Country Brand Lead

  Paris 2012 - 2013 Team leader for an innovative product's launch in Rheumatology -
  In charge of launch plan readiness and cross functional team coordination.
  Close collaboration with European team with leadership in some workstream.

• Pfizer - Rheumatology Operational Marketing Manager

  Paris 2010 - 2012 PFIZER Rheumatology division -
  - Developed and implemented full strategic and tactical plan
  - Implement All Rheumatology activities included
  * Seting up and analysising of Market research studies, Analysis of Sales data
  * Developing full strategic plan based on own market analysis and in liaison with Headquarter
  * Championing the plan through congresses, symposia and medical education
  * Training and supervising tactical implementation at all levels of the value chain
  * Training reps to leverage promotional material and develop communication skills
  * Driving strategy against new competitors
  - Championed and developed Export team strategy and promotional plan
  - Managed and mentored 2 product managers and a trainee
  - Enhanced overall team know-how by fostering cross-functional experience exchanges

• Wyeth - Rheumatology product Manager

  2007 - 2010 2007 - 2008 : « Rheumatoid arthritis» Product Manager
  2008 - 2010: « spondylitis » Product Manager
  - Developed and implemented full strategic and promotional plan
  - Championed and developed Export team strategy and promotional plan
  - Managed and mentored one junior product manager and a trainee

• Roche - Jr product manager

  Boulogne-Billancourt 2005 - 2005

• Schwarz pharma - Brand Manager - Urology

  2005 - 2007

Formations

• HEC

  Jouy En Josas 2004 - 2005 Marketing

• Université Strasbourg 1 Louis Pasteur

  Illkirch Graffenstaden 1998 - 2005 Industrie

Réseau

• Agence Bénéfik NAMING

• Aurélien CHAMFORT

• Emmanuel LEDUC

• Frank NARDI

• Johan PÉAULT

• Julie LEBLANC

• Sophie AURIOL

• Vanessa THIBURCE

• William ARRATA, CFA