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Divergent Capital
- Co-founder, Vice-President
2016 - maintenant
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Handicap International
- Developpement et Comunication
Lyon
2012 - maintenant
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PSL Consulting Group
- Director, Research Operations
2008 - 2012
Director, Research Operations
Manager of 15 project managers. Coordination of the Research Operations.
- Setting up customized mentorship programs and retaining plans for high-potential team members
- Elaborating and implementing success plans to increase pro-activeness and profitability in a fast-paced and growing environment
- Ensuring high quality client-servicing and providing effective support to other business units based in Montreal, New York and London.
- Working closely with the CEO and contributing to the company strategy, for instance during high-level management ‘Working Smarter Summits’.
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PSL Research
- Senior Project Manager
2006 - 2007
- Playing integral role during all project phases, from designing questionnaires that met the client's needs and research objectives to delivering insightful and concise reports.
- Effectively managing all project participants by overseeing and monitoring fieldwork, designing and implementing project analytical and presentation plans, and coordinating internal support teams
- Ensuring projects were carried out according to P\S\L Quality Standards.
- Acting as mentor to new Project Managers, providing guidance throughout their initial projects, as well as assisting in team integration.
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TNS Sofres
- Senior Research Executive - Automotive
Montrouge
2005 - 2006
TNS SOFRES, Paris, Research Executive, (upgraded Senior Research Executive in December 2005)
I am conducting an international survey (B.A.I.T.: Brand Advertising International Tracking, over 14 countries and worth € 1,500,000 per year) for PEUGEOT Automobile.
I analyse the B.A.I.T. results in order to evaluate the positioning of Peugeot cars versus their benchmark and to forecast the international potential of the Peugeot ad campaigns.
I manage a team consisted of a Junior Research Analyst, a Research Assistant, and a trainee.
I develop yearly reviews for each country to recommend strategic marketing and communication plans to match the local needs and to improve the perception of the brand in each country.
I have personally presented the overall report (3 hours, € 5,150) in Milan, Madrid, Lisbon, Vienna, Zurich and during several global meetings in Paris.
I run additional TNS business solutions (Ad Post Test, Conversion Model) to complement strategic clues from B.A.I.T. I also set up specific operations to meet Peugeot’s needs (Evaluation of European launch performances, specific ad post test, additional TV comprehension items…)
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TNS Sofres
- Research Analyst (Internship)
Montrouge
2004 - 2005
located in Paris
I commented on the results in monthly reviews intended for Peugeot Headquarters.
I reported on special events (competitors’ launches, leaders’ ad activities) and pointed out specific threats and opportunities in each market.
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Marie Brizard, Wines & Spirits USA
- Project Manager (Internship)
2003 - 2003
Located in Miami
I managed a pre launch survey for French rum: I highlighted barriers to entry; I studied the consumer behaviour and the image of French rum amongst Americans.
I developed a business model and plan for the product’s launching in several states.
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FINANSOL, Social & Solidarity Finance System
- Communication Manager (Internship)
2002 - 2002
Located in Paris,
I improved communication on social and solidarity saving products by Public Relations to encourage sustainable and socially responsible investments.
I launched the web site www.finansol.org, and expanded its network.
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MARIE BRIZARD ESPAÑA
- Junior Product Manager
2002 - 2003
Located in Madrid
I planned Christmas campaigns for fruit liquors; I compared advertising agencies’ offers, and ran promotional operations. I drew up partnerships with other food and beverage participants.
I conducted synthesising market studies (Wines and Spirits in Spain), researched and forecast strategic positions. I followed an individual training programme provided by A.C Nielsen.
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PEUGEOT, PSA Peugeot Citroën
- Junior Project Coordinator (Internship)
2001 - 2001
Located in Paris
I conducted a study on advertising agencies’ fees all around the world.
I supervised the international purchasing of advertising point of sale materials.
