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Cheikh NEDRA

TUNIS

En résumé

With first-hand experience of over than 15 years within communcation agencies ( Publicis, JWT, TBWA ) but also from a supplier perspective in prestigious entities (Business Team International, Al Naseem for food industries , My day), I succeded in
acquiring a global vision based on two complementary approches and backgrounds (advertising and brand management) leading to the same aim: brand building efficiency .

My experience in several companies allowed me to deeply explore the advertising way of thinking to marketing and strategic vision of brand lifecycle management.

Strategic approach and management underpin my business passion : I am actually owner of an export company + 2 plateforms ( traditionnal handcrafts + Viennese pastries) + a diverse supplier portfolio.


Well organized, detail oriented, quick decision maker ,& self motivated, I am entirely dedicated to my clients needs.

Entreprises

  • Al Naseem for food industry Libya - Dairy Category Manager

    2012 - 2014 Dairy Category Manager
    Restructuring the existing brands and products hierarchy (shada , shada up, laben, yutty frutty, two nice , kitchen )
    Delivering strategy, budget and campaign
    Preparation, implementation and monitoring of the annual communication actions plan
    Successfully managed 4 brands launches
    Preparation of the category’s extension and innovation strategy.

    Corporate Manager
    Creation and implementation of 2 corporate programs : « health » and « culture » programs to enhance the social responsibility image of the company : more than 20 events created and implemented with the collaboration of BTL team.

  • Business Team International - Founder and Manager

    2011 - maintenant Founder and Manager of an international business platform operating in 3 fields :

    Outsourcing of communication services : brand building (brand positioning and strategy/ visual identity /packaging design and printing /Editing and printing of original business gifts(organisers, agendas, notebooks…).

    Original and unique style customized handcrafts : supplying interior decorators and shops with specific needs => coordination between interior decorators and craftsman in different specialities to create unique style handcrafts.

    Agri-food products : fresh vegetables and fruits, tinned foods, raw material for pastry, Viennese pastries.

  • My day - Founder and Manager

    2011 - maintenant pastry production unit MY DAY destined to the local market and
    export
     

  • Point Carré / TBWA - Senior Brand Manager :

    2009 - 2011 Henkel home care products :
    Developing brand strategies and monitoring of action plans and holistic campaigns
    Event planning and management: street marketing for brands + team building for internal communication
    Western Union :
    Developing and implementing of occasional campaigns
    Management of festive events

    - Colgate -Palmolive:
    Implementing of occasional events and campaigns
    POS visibility (pharmacies , hypermerkets)

  • JWT Tunisia - Senior Brand Manager

    2007 - 2009 “Président” Lactalis:
    Restructuring the brands hierarchy and positioning of cheese category Triangle, Carré, Fraidoux, Rondelé, Râpé
    Developing strategies and monitoring of action plans and holistic campaigns.

    Shell:
    organisation of a national ‘Go further ‘event ‘=> Operational approach
    Implementation of punctual campaigns

  • Maghreb home design (Tunisia, Algeria, Morocco) - Brand builder

    2005 - maintenant Brand builder
    Brand building of a north african platform and store chain of traditional handcraft products (MHD) connecting craftsman and designers from Tunisia , Algeria and Morocco.

    Planning and communication strategy
    Team management (Tunisia, Algeria, Morocco) : time management, retro-planning, negotiation
    Press relations covering the different local and international events
    Organisation of meeting speed business

  • FCA! / Impact Group / Publicis - Account Manager and Media Planner :

    2003 - 2005 - European Commission : organisation of a Mediterranean congress connecting more than 250 tunisian and european companies ETE program (Euro Tunisie entreprises ) => operational approach and press relations
    Henkel /home care category : redefining brands positionings, developing and implementing strategies /action plans /campaigns

    Nissan: monitoring of occasional actions/ campaigns
    Astral Ekzo nobel : occasional actions/ campaigns
     Media survey , analysis and recommendations for all agency’s clients  : Henkel, Selecta, Siemens , ATB, Marwa , Champion.

  • Challenge Tunisia - Account Manager

    2000 - 2003 developing and implementing occasional ATL & BTL campaigns (Visa , collège lasalle ,SNCFT, monétique tunisie)
    organisation of corporate and PR events (Visa ,monétique tunisie)
    Copywriter for institutional magazines -Tunisian ministry of industry-

Formations

  • Institut De Presse Et Des Sciences De L'Information (Tunis)

    Tunis 1996 - 2000 stratégie et techniques de communication

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