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TalkTalk
- Customer Decisioning Manager
2015 - maintenant
Lead the targeting and creation as well as management of Next Best Offer Strategies in Pega 7.
Develops and presents relevant NBA (next best action) to maximize customer value and experience with existing customers whist balancing business needs and goals.
Deliver strategies, decisions rules and insight which drive highly targeted and personalised customer communications through a range of marketing channels.
Develop and optimise decisioning around customer experience, engagement and loyalty.
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TalkTalk
- Campaign Manager
2014 - 2015
Plan, build and extract marketing campaigns on Unica IBM and Toad Development Suite.
Improve ROI of campaigns through implementations of analytical models in segmentation.
Development of data strategies from planning stage to evaluation, including development of multichannel targeting strategies.
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Wunderman
- Campaign Manager
Boulogne-Billancourt
2013 - 2014
Focus on managing marketing email and DM campaigns for Ford UK. Scheduling and Data Planing of the campaigns
Campaign building and testing on Unica and AS400 by manipulating big transactional data, liaising with the Analytics team for post campaign analysis
Undertaking development and set-up on various software solutions e.g. Responsys, Neolane, Unica ensuring that these solutions deliver leading email programmes.
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AIMIA
- Campaign Management Executive
2012 - 2013
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Recall
- European marketing Intern
2012 - 2012
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Cité de l'espace
- Stagiaire Marketing
TOULOUSE
2011 - 2011
