Christian MASSOJI

En résumé

Entreprises

• Free Agent - Sales & Marketing Senior Expert

  2012 - maintenant

• Sony Mobile Communications Intl. AB - Senior Sales Manager Retail & Distribution

  2009 - 2012 Heading Sales R&D Team - 3 Key Accounts Managers
  Managing indirect sales scheme (BtoB) through Distributors and alternative Operators addressing Telco, CES, Mass Markets, E Commerce and Retail/Operator owned channels.
  Building a competitive and complementary strategy for Retail vs Operators . Coordinating the Retail Customer Unit activity ensuring reportings, management meeting and internal cooperation with Pre-Sales, Customer Service, Business Control & Control of Marketing Plan execution at store level (instore activation) and cooperation with customers (incentives, partnerships, etc)
  Forecasting and Sales plan execution (salesforce.com)
  Managing pricing structure policy (quarterly updates) under control of BC&P.
  Accountable for full P&L execution (NS, Margin, qualitative KPIs)
  Project leader for development of internal E Shop for France on top of Etail Business development.
  Business coordination with other departments from Sony group (IT, Playstation, Home) for Telecom Retailer customers
  Best Seller EMEA in 2010
  20% Net Sales increase from year to year since heading the Retail account
  #1 customer unit in FR business (Volume, NS, Margin)
  #1 internal Eshop business drive in EMEA (Volume, NS, Margin)
  +250% increase for BeLux area in NS YoY based (2011-2012)

• Sony Ericsson Mobile Communications AB - Senior Marketing Manager

  Puteaux 2003 - 2009 Product Portfolio Management
  Driving marketing strategy for Retail customers, MVNOs, Bouygues Telecom & Overseas territories
  Managing relations with Global Customer Unit organization for Carphone Warehouse (The Phone House)
  Control of Marketing expenses for dedicated Retail & MVNO customers
  Product Training Program (Sony Ericsson WeKnow online Program)
  Handling special projects (Customizations, Licensing, Partnerships)
  
  Rip Curl Limited Edition with Bouygues Telecom
  - 2005 80,000 units
  - 2006 103,000 units
  - 2007 150,000 units
  
  i mode exclusive program (Bouygues Telecom) with K550im
  - 2004 185,000 units
  
  Stade Français Paris Limited Edition with Carphone Warehouse (Phone House)
  - 2004 20,000 units
  - 2005 120,000 units (France, UK, Germany)
  - partnership moved to Orange Group (internal) from 2006 (more than 500,000 sold in 4 versions)

• Sony Ericsson Mobile Communications AB - Channel Marketing Manager

  Puteaux 2002 - 2003 Set promotions for Retail & Operator customers
  Product Information management & Training
  Operational Marketing (instore activity) & POS items

• Ericsson SA/Sony Ericsson Mobile Communications AB - Trade Marketing Manager

  1999 - 2002 Starting with Ericsson SA and then moving into Sony Ericsson Mobile Comm. joint venture
  Responsible of Merchandising Team (outsourcing)
  10 Field Merchandisers + 2 Sales Managers + 1 Account Manager
  Reporting
  Instore activation
  Training - creation of Sony Ericsson University, WeKnow training materials, online training support

• Sony Ericsson Mobile Communications AB - Customer Relation Service Manager

  Puteaux 1997 - 1999 Creation of internal Helpdesk & Customer Relation service
  15 people + 1 Supervisor + 1 Assistant + 1 Account Manager
  Business Case study & invitation to a tender (acting as external consultant 3 months)
  HR Management - Recruitment & Training
  Technical & Commercial Helpdesk on Products & Accessories
  Consumers Claims

Formations

Pas de formation renseignée

Réseau

• Demange EMILIE

• Gilles SIMON

• Guillaume QUINCEY

• Renaud BRACH

• Robin CAILLAUD

• Sébastien DUCELLIEZ

• Solenn THOMAS

• Stéphane CASSIMAN

• Thomas BADO

• Yann DU RETAIL