Christine JOUVANCEAU

En résumé

Entreprises

• BBGR - Key Account Marketing Manager

  2014 - maintenant

• ESSILOR INTERNATIONAL - Strategic Marketing Manager - Shopper Experience & Retail Services

  2010 - 2014 In an international context (3 zones / 72 subsidiaries) and apart of Strategic Marketing dpt :
  - Development of retail service activities
  - Marketing plans and trade marketing programs (messaging, merchandising, selling protocole...) according to the various retail and customer segments.
  - Design and roll out of innovation center based on shopper insights and best practices to develop win win innovative partnerships.
  - Team management for development of new innovative solutions in coordination with Strategic Product Marketing dpt.

• ESSILOR INTERNATIONAL - Strategic Senior Product Manager

  2003 - 2010 Development of innovative products or marketing solutions for new consumer segments based on
  market analysis, consumer insights and business potential.
  Coordination with R&D, supply chain and subsidiaries for pilots, measuring and international roll out.

• ESSILOR INTERNATIONAL - Communication Manager- EUROPE MARKETING

  1997 - 2002 Conception of Media and B2B campaigns for european brands.
  Coordination, roll out and operational support near subsidiaries.

• ESSILOR INTERNATIONAL - Strategic Communication Manager

  1994 - 1996 International brand and communication Strategy

• KPMG PEAT MARWICK CONSULTANT - Communication Manager

  Courbevoie 1992 - 1994

Formations

Réseau

• Déborah TALBOT

• Eleonore GOLOVANOFF

• Emmanuel FRANCISCO

• Florent DRUELLE

• Jean-François MARIS

• Ludovic DUVERGER NÉDELLEC

• Satoshi OTSUKI

• Séverine ARNAUD

• Séverine POUPINVEQUE

• Valérie DUVERGER NEDELLEC