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Christine JOUVANCEAU

PARIS

En résumé

Mes compétences :
Branding
Communication
Communication - Marketing
Consumer Insight
Design
Insight
Marketing
Marketing strategy
Retail
Segmentation
Strategy
Trends

Entreprises

  • BBGR - Key Account Marketing Manager

    2014 - maintenant

  • ESSILOR INTERNATIONAL - Strategic Marketing Manager - Shopper Experience & Retail Services

    2010 - 2014 In an international context (3 zones / 72 subsidiaries) and apart of Strategic Marketing dpt :
    - Development of retail service activities
    - Marketing plans and trade marketing programs (messaging, merchandising, selling protocole...) according to the various retail and customer segments.
    - Design and roll out of innovation center based on shopper insights and best practices to develop win win innovative partnerships.
    - Team management for development of new innovative solutions in coordination with Strategic Product Marketing dpt.

  • ESSILOR INTERNATIONAL - Strategic Senior Product Manager

    2003 - 2010 Development of innovative products or marketing solutions for new consumer segments based on
    market analysis, consumer insights and business potential.
    Coordination with R&D, supply chain and subsidiaries for pilots, measuring and international roll out.

  • ESSILOR INTERNATIONAL - Communication Manager- EUROPE MARKETING

    1997 - 2002 Conception of Media and B2B campaigns for european brands.
    Coordination, roll out and operational support near subsidiaries.

  • ESSILOR INTERNATIONAL - Strategic Communication Manager

    1994 - 1996 International brand and communication Strategy

  • KPMG PEAT MARWICK CONSULTANT - Communication Manager

    Courbevoie 1992 - 1994

Formations

Pas de formation renseignée

Réseau

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