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Sia Partners
- Consultant
Paris
2015 - maintenant
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OR'NORMES
- Head of Marketing, Communication and Development
Paris
2013 - 2015
- Defined and set up a communication strategy to increase the number of travel requests : new website, first advertising campaign, press relations.
- Defined and set up a development strategy to increase the team and its productivity in treating and signing travel requests : recruitment of new employees, development of a CMS (Content Management System) and a CRM (Customer Relationship Management) process and software.
- Defined and set up a marketing strategy to increase customer loyalty.
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Le Carré des Simples
- Marketing & Sales Manager
2013 - 2013
- Conducted a market study to analyse the recent evlutions of the tea market and identify development opportunities for the company.
- Re-launching the brand on both the French and the Japanese herbal tea markets: managing the rationalization of the product range, packaging, visual identity of the brand.
- Re-thinking the distribution strategy of the brand.
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Priya Entertainments
- In charge of a consulting mission
2012 - 2012
• Conducted a market research on the Indian and Bengali film industries via databases, information provided by the client and an immersion period in Kolkata.
• Was trained by Cap Gemini Consulting on the method for consulting missions.
• Made recommendations for the development of Priya Entertainment’s business both on the short and the long run.
• Wrote a business case for further publishing by ESSEC Business School.
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Essec Business School
- In charge of part-time missions
CERGY
2012 - 2012
• Wrote a business case on a product innovation theme for further publishing by ESSEC Business School and participated in the creation of teaching documents for the CPI (Creating an Innovative Product) program for 2012-2013.
• Wrote a research paper on the business model of cruising companies in the Mediterranean region.
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Laboratoires Payot
- Assistant Product Manager
2010 - 2011
• Product development: conducted market studies, the development of a new range for the Young, of the packaging models, the gifts with purchase, and the POS advertising.
• Organization of events: annual international marketing seminar, press conferences.
• Interaction with several departments: field marketing, laboratories, logistics, and formation departments.
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JWT Paris
- New Business Intern
BOULOGNE BILLANCOURT
2009 - 2009
• Market research: sourced on the prospects and their competitors, conducted sociologic researches and tendency researches
• Support creation: realized agency presentations and New Business tools.
• Project management: coordinated the different projects within the agency, and followed up their creative development.
