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Claire TROGET

LONDRES

En résumé

Marketing professional with over 8 years of experience in digital marketing, interactive strategy and CRM. Accomplished at creative development, website operations, project management, and collaborating effectively with stakeholders, sales force and clients.

Mes compétences :
Project Management
Adobe Photoshop
Microsoft Office
Coremetrics
Google Analytics
Xiti
Social Media
Agile
Website delivering
Team management
Digital marketing
Ektron
Ektron CMS

Entreprises

  • Lloyds Banking Group - Digital Consultant

    2014 - maintenant Digital & Social media strategy for Lloyds Bank, Bank of Scotland and Halifax Partnership Marketing & Community Engagement programmes (BBC Children in Need, Great Scottish Run, School for Social Entrepreneurs,...).

    - Social media campaigns management
    - Marketing content delivery
    - New websites and CMS launch

  • L'Oréal - Digital Project Manager

    PARIS 2011 - 2014 In charge of the coordination of Garnier’s international digital strategy:

    • Garnier’s new website project management for a worlwide roll-out :
    - Preparing general brief and functional specifications
    - Planning definition and follow-up
    - Working with external agencies (Publicis, Labelium : SEO experts, webmasters and
    the development teams), and internal teams (marketing, IT teams)

    • Online customer acquisition:
    - Content marketing: visual and video production for social media platforms and brand website (conversational plans, landing pages, articles, .)
    - Acquisition plan recommendation: paid search, SEO and e-mail marketing
    - International media plan negotiation with external vendors: Google and feminine & beauty online magazines (eg: sofeminine.co.uk)

    • E-influencers strategy expansion for product launches towards beauty & life style bloggers

    • Management of one Junior Project Manager

  • Figaro Classifieds - Digital Project Manager

    Paris 2007 - 2010 In charge of BtoC and BtoB for real estate brands Explorimmo.com and Bellesmaisonsalouer.com:

    • Budget Management: 300 k€ per year

    • Online customer acquisition:
    - Paid search, SEO, e-mail marketing and content marketing with external vendor relationships to maximize quality of traffic and increase the number of actives users
    - Traffic monitoring and conversion data and ROI evaluation per source
    - Monthly online campaign plan preparation, tracking, and adjustments (spend vs. budget)
    - Working closely with the creative and content department on online marketing deliverables (banners, landing pages, articles, etc.)

    • Explorimmo.com website & mobile app development in Agile methodology:
    - New website design and Neolane CRM platform implementation
    - Writing brief and functional specifications
    - Coordination and monitoring of internal teams (Artistic Director, Development, SEO experts, etc)
    - Design / control ergonomics and user paths with A/B testing
    - Site testing
    - Analysis reporting : Over 20% increase of website Key Performance Indicators and
    customer database

    • Online chat project implementation (experts answering on-line questions about real estate market every week): coordination of the chat platform development with developers and designers team, online campaign management, helping the sales force to recruit experts among clients.

    • BtoB strategy implementation: sales costs definition and sales tools creation

    • Marketing presentations:
    - Digital strategy and on-going projects to General Manager, Sales Directors and Figaro Group shareholders
    - Project launches to the sales force on a monthly basis (team of 30 salesmen)
    - New product launches in client meetings with the sales force

    • Management of one Junior product manager

  • Nestlé Group - Marketing Product Manager

    Marne La Vallée Cedex 2 2006 - 2007 In charge of BtoC and BtoB strategy coordination for Movënpick and Motta ice cream.

    New product launches coordination:
    - Sales report analysis and recommendation for next year’s product portfolio.
    - Working closely with the Buying and Logistics departments for product stock
    - management
    - Recipes manufacturing follow-up with European industries. Over 20 new products launched
    - Packaging manufacturing coordination with the design agency
    - Presentation of the product launches to the General Director and Sales Director
    - Implementation of merchandising tools and sales documents

  • Martron Communication - Business Account Manager

    2003 - 2005 In charge of the business and projects development:

    • Client development (Coca Cola, Hennessy, Martell, Ruinart, Krug, ...): increasing the client portfolio by over 20% in one year.

    • Writing and presenting general briefs and functional specification documents to clients.

    • Following-up the development of online and offline projects:
    - Online campaigns: creation of display banner and newsletter campaigns - Websites development
    - Outdoor display campaigns developed with JCDecaux network
    - Press campaigns (magazines and newsletters)

    • Coordination of the designers, developers and photographers teams

  • MWA International London - Marketing Assistant

    2003 - 2003 Assisting the sales team for business development and website content
    management:

    • Buying and selling advertising space in magazines and websites (targeted media banners) in Europe, Brazil and USA (Marie Claire, L’Equipe, FHM ...).

    • Presentation of business proposals at client meetings.

    • Coordination of the new company website www.media-international.com with the web agency: new graphic charter and new content integration.

    • Management of the website content:
    - Monthly updates of audience figures for magazines (online and offline statistics)
    - Integration of texts and pictures from magazines via the CMS

Formations

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