Clara LEMARIÉ

En résumé

Entreprises

• La Redoute - Head of fashion external brands

  Roubaix 2012 - maintenant - Strategy : Definition of the strategy including the assortment building for 300 brands
  - Management : Team of 30 people (brand & product managers & purchasing assitants)
  - Purchasing : Negotiation agreements with brands
  - Monitoring : Follow up of the performance of the departement (turnover, margin ...)
  - Project : Development of new business models with brands

• La Redoute - Head of key account management and marketing for the Marketplace

  Roubaix 2010 - 2012 - Strategy : Definition of the strategy for the marketplace : positioning, offer (categories, brands, vendors), growth perspectives
  - Account management for brands : Business plan, building of commercial & marketing plans, key account management
  - Reporting : Creation of reportings for the marketplace and for the partners, following of the performances
  - Management : Team of 3 key account managers for 100 apparel & decoration brands

• LOGO - Fashion & Kids Business Unit Manager

  2008 - 2010 - Product : Definition of the positioning of each collection and product developpement
  - Marketing & Communication : definition of the strategy for the departement and for each of the 15 brands (Nafnaf, Disney...) : media planning, trade marketing, CRM...
  - Brands Partnerships : Business plan, key account management, developpement of the brands wallet
  - Distribution channels : Integration of the collections in new channels (fashion & accessorizes shops) vs opticians shops
  - Management : Team of 5 persons (product managers, designers, infographist)
  
  

• LOGO - Marketing & Communication Manager

  2007 - 2008 - Marketing : Strategy, definition of the marketing plan and budget
  - Brands : Contact with brands for the reporting, business plan
  - Distribution and trade Marketing
  - Management : Team of 2 persons
  

• LOGO - Trade marketing Manager

  2006 - 2007

• YOPLAIT - Commercial development

  Boulogne-Billancourt 2004 - 2005

Formations

• ESSCA (Ecole Superieure Des Sciences Commerciales D'Angers)

  Angers 1999 - 2004 Bac + 5