Specialities :
- Marketing, Web, E commerce
- Sales
- Brands, Fashion
- Product, Business development, Negotiation
- Marketplace
Mes compétences :
Management
Key account manager
Brand
WEB
Fashion
Entreprises
La Redoute
- Head of fashion external brands
Roubaix2012 - maintenant- Strategy : Definition of the strategy including the assortment building for 300 brands
- Management : Team of 30 people (brand & product managers & purchasing assitants)
- Purchasing : Negotiation agreements with brands
- Monitoring : Follow up of the performance of the departement (turnover, margin ...)
- Project : Development of new business models with brands
La Redoute
- Head of key account management and marketing for the Marketplace
Roubaix2010 - 2012- Strategy : Definition of the strategy for the marketplace : positioning, offer (categories, brands, vendors), growth perspectives
- Account management for brands : Business plan, building of commercial & marketing plans, key account management
- Reporting : Creation of reportings for the marketplace and for the partners, following of the performances
- Management : Team of 3 key account managers for 100 apparel & decoration brands
LOGO
- Fashion & Kids Business Unit Manager
2008 - 2010- Product : Definition of the positioning of each collection and product developpement
- Marketing & Communication : definition of the strategy for the departement and for each of the 15 brands (Nafnaf, Disney...) : media planning, trade marketing, CRM...
- Brands Partnerships : Business plan, key account management, developpement of the brands wallet
- Distribution channels : Integration of the collections in new channels (fashion & accessorizes shops) vs opticians shops
- Management : Team of 5 persons (product managers, designers, infographist)
LOGO
- Marketing & Communication Manager
2007 - 2008- Marketing : Strategy, definition of the marketing plan and budget
- Brands : Contact with brands for the reporting, business plan
- Distribution and trade Marketing
- Management : Team of 2 persons
