Clemence GROBOCOPATEL

En résumé

Entreprises

• Elsevier Masson - Trade Marketing Manager

  Issy-les-Moulineaux 2015 - maintenant MARKETING COMMUNICATION PRODUCT MANAGER : MAPPING OF ACTIVITIES
  CHARGÉ(E) DE PROMOTION - MARKETING COMMUNICATION : MAPPING DES TÂCHES
  
  
  
  1/ COMMERCIAL CAMPAIGNS
  → Execution of purchase orders
  → Execution of the “ideal library” for export market
  → Incentive for the customer
  → Incentive for the bookshop
  → Creative of the campaign
  → Promotional support for bookshops
  ▪ Displays : build the annual plan link to the front list, agency briefing, following the production
  ▪ Catalogs : agency briefing, copy, following the creative
  ▪ Mockup, printing and routing quotation
  ▪ Order forms for printers and displays
  ▪ Follow-up for UP diffusion
  ▪ ISBN request for Hachette products
  ▪ Request for mockup barcode labels to production department
  ▪ Printing of barcode labels and shipping to providers
  ▪ Creation of estimated files for Hachette products in GPE
  ▪ Sending of Hachette “attendu de réception”
  ▪ Validation of entries into store for Hachette products in GPE system
  
  2/ SALES FORCE COMMERCIAL MEETINGS
  → Preparatory meetings
  ▪ Annual meetings and invitation
  ▪ M-2 : confirmation of publication schedule from editorial department
  ▪ Definition of the marketing and promotional plan per title and presentation to segment and editorial teams
  ▪ Meeting agenda
  ▪ Meeting lead : list of all communication supports to provide to the sales force (covers, chapters…)
  ▪ Check of ISIS files and sending to UP diffusions for commercial book constitution
  ▪ Supports order to books production department
  ▪ Printing of supports and set up trade issues
  ▪ Launch of roughs for PPT
  → Trade meeting with the sales force
  ▪ Presentation of marketing and communication plan to the sales force
  
  3/ SCHOOLS / PRESCRIPTION
  → Catalogs mailings
  ▪ Quotation and order form for routers
  ▪ Writing and printing of the cover letters
  ▪ Export and deduplication of NHP addresses files
  ▪ Supervision of ECN catalog sending through general services
  → Nursing school events
  ▪ Mailings to schools
  ▪ Following the answers : agreement, planning
  ▪ Communication of information to Up diffusion
  ▪ Following the events : sending od posters, displays, goodies to bookshops before each event
  ▪ Review with UP diffusion
  → General and technology high school : CAP petite enfance, Bac Pro ASSP, ST2S
  ▪ For each sector, mailing presenting the editorial offer with order forms for free copies :
  - Document : quotation, briefing and following the realization of the document
  - Mailing letter : writing, quotation and printing
  - Mailing itself : renting of teachers addresses file + routers
  ▪ For each sector, sending free copies to information and documentation center
  - Supervision of books delivery to the router (Hachette ou direct imprimeur)
  - Mailing letter : writing, quotation and printing
  - Mailing itself : renting of teachers addresses file + routers
  → Managing free copies spontaneous requests and requests for information
  
  4/ PRESCRIPTORS DATABASIS
  
  5/ PRESS SERVICE
  
  6/ INTERNAL ADVERTISEMENT
  → Agency briefing, following corrections, declination
  → Update of dashboards for journals production department : new ads, renewals of ads…
  → Following of published ads for segments + content team in an excel sheet
  → Sending of proofs to authors
  
  7/ E-LIBRARIES
  → Checking that information related to our products are OK on web sites.
  → Asking for corrections through UP diffusion (authors, covers, number of pages…)
  
  8/ BUDGET
  → Following the budget for segments (trade is 90% of the budget for EDUC, 10% for CS)
  ▪ Forecast
  ▪ Management of invoices in “Base budget”
  ▪ Transmission to finance department
  
  9/ PROMOTION TITLE PER TITLE
  → Provide to segments the whole marketing action plan for each title of the FL and key title of the BL + actions per series or target groups
  → Coordinate all “actors” for each book : MARCOM actions, DS actions, exhibitions actions…
  
  
  
  
  
  
  
  

• TUCO ENERGIE - Chargée de communication et mark

  2014 - 2014

• Nicolas - Chargée de communication & marketing opérationnel

  THIAIS 2012 - 2014 Chargée de communication :
  - Participation à la définition de la stratégie marketing du groupe
  - Réalisation d’études de marché / Veille média et concurrentielle
  - Création de supports de communication (newsletters, affiches, flyers) et PLV en magasin
  - Gestion des Relations Presse (dossiers de presse, push mail) & rédaction de communiqués
  - Organisation d’événements internes et externes (Séminaires, dégustations, showrooms, conventions de 800 personnes…)
  - Développement du réseau des cavistes Nicolas en Belgique (communication, partenariat etc.)
  - Recherche de partenariats pour la marque (événements, éditions…)
  - Gestion de projets transverses (assistance à la gestion de projets web, formations, lancements de nouveaux produits)
  Responsable du marketing opérationnel :
  - Conseil, assistance et accompagnement des opérationnels en régions dans leurs actions de communication
  - Analyse des besoins en communication et merchandising pour chaque magasin
  - Veille et identification d’opportunités locales, régionales et nationales
  Compétences et qualités requises : Rigueur, réactivité, polyvalence, sens des priorités, excellent relationnel, coordination, maitrise de la chaine graphique et force de proposition
  

• Publicis Events - Chef de projet édition junior chez Publicis Events (Pôle Renault)

  Paris 2012 - 2012 - Prise de brief client et participation à la définition de la stratégie de communication
  - Coordination des services internes et externes qui interviennent dans les projets d’édition
  - Suivi de production des campagnes et des plannings
  

• Académie Accor - Chargée de communication interne

  2010 - 2011 - Organisation événements internes « nationaux et internationaux » de A à Z
  - Réalisation et mise à jour des différents supports de communication interne
  - Refonte du site intranet / Mise à jour régulière du site (Webmastering)
  - Rédaction d’articles et brèves pour le journal interne
  

Formations

• ESC RENNES

  Rennes 2009 - 2012

Réseau

• Jérémie CHARUEL

• Mathieu VALMAGGIA

• Maxime DESEUR

• Olivier LANTIER

• Picot AUGUSTIN

• Sabine SAUVAUX

• Thierry DUPONT