Mes compétences :
Coordination de projets
Gestion budgétaire
Conception graphique
Communication
Rédaction
Evénementiel
Stratégie de communication
Management
Marketing stratégique
Entreprises
Elsevier Masson
- Trade Marketing Manager
Issy-les-Moulineaux2015 - maintenantMARKETING COMMUNICATION PRODUCT MANAGER : MAPPING OF ACTIVITIES
CHARGÉ(E) DE PROMOTION - MARKETING COMMUNICATION : MAPPING DES TÂCHES
1/ COMMERCIAL CAMPAIGNS
→ Execution of purchase orders
→ Execution of the “ideal library” for export market
→ Incentive for the customer
→ Incentive for the bookshop
→ Creative of the campaign
→ Promotional support for bookshops
▪ Displays : build the annual plan link to the front list, agency briefing, following the production
▪ Catalogs : agency briefing, copy, following the creative
▪ Mockup, printing and routing quotation
▪ Order forms for printers and displays
▪ Follow-up for UP diffusion
▪ ISBN request for Hachette products
▪ Request for mockup barcode labels to production department
▪ Printing of barcode labels and shipping to providers
▪ Creation of estimated files for Hachette products in GPE
▪ Sending of Hachette “attendu de réception”
▪ Validation of entries into store for Hachette products in GPE system
2/ SALES FORCE COMMERCIAL MEETINGS
→ Preparatory meetings
▪ Annual meetings and invitation
▪ M-2 : confirmation of publication schedule from editorial department
▪ Definition of the marketing and promotional plan per title and presentation to segment and editorial teams
▪ Meeting agenda
▪ Meeting lead : list of all communication supports to provide to the sales force (covers, chapters…)
▪ Check of ISIS files and sending to UP diffusions for commercial book constitution
▪ Supports order to books production department
▪ Printing of supports and set up trade issues
▪ Launch of roughs for PPT
→ Trade meeting with the sales force
▪ Presentation of marketing and communication plan to the sales force
3/ SCHOOLS / PRESCRIPTION
→ Catalogs mailings
▪ Quotation and order form for routers
▪ Writing and printing of the cover letters
▪ Export and deduplication of NHP addresses files
▪ Supervision of ECN catalog sending through general services
→ Nursing school events
▪ Mailings to schools
▪ Following the answers : agreement, planning
▪ Communication of information to Up diffusion
▪ Following the events : sending od posters, displays, goodies to bookshops before each event
▪ Review with UP diffusion
→ General and technology high school : CAP petite enfance, Bac Pro ASSP, ST2S
▪ For each sector, mailing presenting the editorial offer with order forms for free copies :
- Document : quotation, briefing and following the realization of the document
- Mailing letter : writing, quotation and printing
- Mailing itself : renting of teachers addresses file + routers
▪ For each sector, sending free copies to information and documentation center
- Supervision of books delivery to the router (Hachette ou direct imprimeur)
- Mailing letter : writing, quotation and printing
- Mailing itself : renting of teachers addresses file + routers
→ Managing free copies spontaneous requests and requests for information
4/ PRESCRIPTORS DATABASIS
5/ PRESS SERVICE
6/ INTERNAL ADVERTISEMENT
→ Agency briefing, following corrections, declination
→ Update of dashboards for journals production department : new ads, renewals of ads…
→ Following of published ads for segments + content team in an excel sheet
→ Sending of proofs to authors
7/ E-LIBRARIES
→ Checking that information related to our products are OK on web sites.
→ Asking for corrections through UP diffusion (authors, covers, number of pages…)
8/ BUDGET
→ Following the budget for segments (trade is 90% of the budget for EDUC, 10% for CS)
▪ Forecast
▪ Management of invoices in “Base budget”
▪ Transmission to finance department
9/ PROMOTION TITLE PER TITLE
→ Provide to segments the whole marketing action plan for each title of the FL and key title of the BL + actions per series or target groups
→ Coordinate all “actors” for each book : MARCOM actions, DS actions, exhibitions actions…
TUCO ENERGIE
- Chargée de communication et mark
2014 - 2014
Nicolas
- Chargée de communication & marketing opérationnel
THIAIS2012 - 2014Chargée de communication :
- Participation à la définition de la stratégie marketing du groupe
- Réalisation d’études de marché / Veille média et concurrentielle
- Création de supports de communication (newsletters, affiches, flyers) et PLV en magasin
- Gestion des Relations Presse (dossiers de presse, push mail) & rédaction de communiqués
- Organisation d’événements internes et externes (Séminaires, dégustations, showrooms, conventions de 800 personnes…)
- Développement du réseau des cavistes Nicolas en Belgique (communication, partenariat etc.)
- Recherche de partenariats pour la marque (événements, éditions…)
- Gestion de projets transverses (assistance à la gestion de projets web, formations, lancements de nouveaux produits)
Responsable du marketing opérationnel :
- Conseil, assistance et accompagnement des opérationnels en régions dans leurs actions de communication
- Analyse des besoins en communication et merchandising pour chaque magasin
- Veille et identification d’opportunités locales, régionales et nationales
Compétences et qualités requises : Rigueur, réactivité, polyvalence, sens des priorités, excellent relationnel, coordination, maitrise de la chaine graphique et force de proposition
Publicis Events
- Chef de projet édition junior chez Publicis Events (Pôle Renault)
Paris2012 - 2012- Prise de brief client et participation à la définition de la stratégie de communication
- Coordination des services internes et externes qui interviennent dans les projets d’édition
- Suivi de production des campagnes et des plannings
Académie Accor
- Chargée de communication interne
2010 - 2011- Organisation événements internes « nationaux et internationaux » de A à Z
- Réalisation et mise à jour des différents supports de communication interne
- Refonte du site intranet / Mise à jour régulière du site (Webmastering)
- Rédaction d’articles et brèves pour le journal interne
