Coralie HOUPLAIN (KESSEDJIAN)

En résumé

Entreprises

• Hyatt Regency Paris Charles de Gaulle - Director of Sales & Marketing

  Paris 2011 - maintenant Elaboration of Annual business plan and sales strategy
  Business strategy with market development and new pricing
  Implementation & continual monitoring for immediate actions
  Anticipation & Action plan to maximize budget guidelines
  
  Development of Marketing and Social Media Plan
  Train, support, challenge and encourage sales team to achieve their goals and better perform in conversion ratio
  
  Launch Le Campus A New brand Concept that truly revolutionises the MICE sector
  with a digital approach. A highly creative experience for all professionals whom innovation is a philosophy.

• HOTEL DUO boutique hotel - Director of Rooms

  2009 - 2009 In charge of the front office and reservation
  Elaboration of new standard
  Creation of GDS, Press realease and room directory

• Starwood hotels & Resorts - Cluster Director of Sales for Le Meridien hotels in Paris

  Lancaster 2009 - 2011 Le Meridien Etoile 1025 rooms and 21 meeting rooms up to1000 pers ;
  Le Meridien Montparnasse 953 rooms and 20 meeting rooms up to 2000 pers
  Management of a large sales team to achieve overall goals of each property
  Monitoring contracts with PCO on major international conferences
  Set up Le Meridien Experience at Le Meridien Etoile which has been deployed in all Le Meridien hotels as a standard process.
  Participation in reflections with EAME to promote the Starwood program in France "the choice is yours"
  Implement meetings with others Starwood properties in Paris:
  to homogenize standard in MICE sales approach ;
  to communicate efficiently during the flu A H1N1 and the VAT changes

• Tahiti Nui Travel DMC - Director of groups & incentives

  2003 - 2008 Elaboration of large incentive group program including hotels buy out, charter flights or boats, team building events for overseas company.
  Set up a new marketing strategy with a new positioning: pricing, incentive brochure, uniform, overseas incentive trade show AUS, US, CAN
  Development of the products to ensure a product quality, maximize profitability and fulfil customer needs over the long-term.
  Encourage the sales team to offer new incentive program: personalized, creative, dynamic, customized, and competitive; to offer a unique experience.
  Accomplished 60 % revenue increase in 3 years

• Starwood hotels & Resorts - Cluster Sales Manager for Starwood hotels & Resorts for hotels in French Polynesia

  Lancaster 2002 - 2002 Development of new business opportunities including Marketing approach

• Hyatt Regency Paris Charles de Gaulle - Associate Director Of Sales

  Paris 1996 - 2002 Assisting Director of sales into the sales strategy
  Development of external sales team and elaboration of individual business plan
  
  Events Manager
  Managing MICE groups in a profitable way
  Develop the Group offer: creation of an extension of our dedicated restaurant for groups to increase market share

• Mercure Paris Montmartre - Sales Manager

  1990 - 1995 Organizing and managing events and meetings contracts

Formations

• CFA Stephenson - Université Sorbonne

  Paris 1990 - 1992 Brevet Technicien Superieur - Conception and Sales approach of the Tourism Industry

Réseau

• Cherif HEOUAINE

• Gregory KESSEDJIAN

• Hélène BRISSIET

• Ines MAUTIN

• Johanna GAONACH

• Marion RIVIERE

• Meet AND COM

• Raffaella MARTIN

• Sebastien PICHERY

• Thierry ALESANDRINI