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Cristiana VILLA

MILANO

En résumé

Bonjours,

Je vous envoye ma candidature spontanée pour opportunités dans les fonctions Sales&Marketing.
Ma preference est pour roles de Trade Marketing Manager (localisation Principauté de Monaco, Nice, Paris).

Dans mon parcours professionel, j’ai travaillée six mois à Paris avec ma companie.
A Bientot
Cristiana Villa

Mes compétences :
Market implementation
Retail Channel
Merchandising
Responsible for coordination
Responsible for Kraft stand organization
Responsible for Customized Marketing
Responsible for Coffee & Confectionery
Methodology development
Category management
Staff coordination
Shopper-driven Category Management
Responsible for the integration
Responsible for negotiation
Responsible for National agreements
Responsible for Kraft Sales
Responsible for In store promotion
Food & Drink Retail
Customer Relationship Management
Strategy
Trade Marketing Manager
Marketing

Entreprises

  • Mondelez - Trade Marketing manager

    2013 - maintenant * In charge of Trade Marketing IC/AFH channel Italy (Wholesalers, DO&C+C, Vending, Travel) across Mondelez categories (Biscuits, Chocolate, Candy, Coffee, Cheese&Grocery) ;
    * Manager for a team of 8 people ;

  • Mondelez - International Sales Activation Manager

    2011 - 2013 International Sales assignment on European Perfect store and in store
    excellence program ,

  • Kraft Foods - Customer Manager

    2009 - 2011 * Responsible for negotiation & Kraft & Saiwa products Sales to Discounts (Lidl, Dico, Dix, In's , Eurospin );responsible for coordination of Field Discounts. Staff: 2 Key accounts ;
    * Responsible for National agreements on C3, Grido, Comas ;

  • Kraft Foods - Sales - Key account Manager

    2008 - 2008 * Responsible for Kraft Sales to Esselunga (local top customer, 5th Retailer in Italy) ;
    * ;

  • Kraft Foods - Trade Marketing & Customer Marketing Manager

    2006 - 2008 * Responsible for Joint Business Plan Customer projects across categories (Cheese, Coffee&Confectionery, Grocery), responsible for Customized Marketing plans in Key Customers (events, cross merchandising, value added activities, category management, assortment e layout, CRM) and for the related performance analysis ;
    * Responsible for the integration of Customized marketing plans and standard promotional calendar within Key Customers ;
    * Responsible for In store promotion, Kraft skus on shelf Refill/merchandising, POP materials ;
    * Coordination with Kraft International Sales Kick strategies staff for Customer Marketing Best practices sharing ;
    * ECR Milan 2007 active participation 2007 (speaker) with a Shopper-driven Category Management case history; responsible for Kraft stand organization ;
    * Staff coordination: 3 persons ;

  • Kraft Foods - Brand Manager

    2004 - 2005 * Responsible for Mayonnaise & Mato Mato brands (enhancers) ;
    * 1 assistant ;

  • Kraft Foods - Trade Marketing

    2003 - 2004 * Retail channel, responsible for Coffee & Confectionery categories ;
    * 1 assistant ;

  • Kraft Foods - Trade Marketing

    2002 - 2003 * Retail channel, responsible for Confectionery category ;

  • Kraft Foods - Trade Marketing Specialist

    2000 - 2002 * Horeca, Food Service&Bars channels ;
    * Responsible for Confectionery category ;

  • Nestle' Italia - Divisione Vismara - Trade Manager

    2000 - 2000 * Traditional channel - Cold cuts ;
    * Canvass preparation, taylor-made activities on key customers, sales location analysis (product/area), product catalogue management ;

  • Nestle' Italia - Progetto - Assistant

    1998 - 1999 * Project: ``Fixed costs reduction'' for the optimization of internal Company process (sales/finance) ;

Formations

  • Università Commerciale "L. Bocconi" (Milano)

    Milano 1993 - 1997

  • Istituto Suore Angeliche (Milano)

    Milano 1988 - 1993 Diploma

    Score: 104/110
    Thesis title: Financial Operations and Advisor's choise
    Supervisor: Prof. Maurizio Dallocchio

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