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Daniel MOYANO

MORGES

En résumé

Results-driven business and marketing leader with 15 years experience in international marketing management, go-to-market strategy and business development of IT products, acquired in a number of leading, fast growing CE organizations.
Excellent track record in growing existing and new businesses. From strategic planning down to operational execution. Widely recognized for superior skills in leadership, team building and strong expertise in both sales and marketing. Energetic and highly respected, with strong values and a passion for winning as a team.

Demonstrated successes in:
- Business development and sales management of International teams with consistent achievement of target
- GTM, marketing and brand management, from strategy & planning down to operational implementation
- Business unit and P&L management down to contribution margin
- Pricing strategy and management at regional level
- Product management (Upstream in Business Unit as well as downstream in region)

Entreprises

  • SKULLCANDY - Sales Director, EMEA & India

    2015 - maintenant Sales management of Skullcandy and Astro brands across EMEA and India with P&L management. Ownership of distribution strategy including all existing channels (Sports, CE, online, Lifestyle) as well as new channel development (Telcos, B2B, etc). Management of both distributors and large direct customers.

  • POWERDATA - Sales and Marketing Director

    2013 - 2015 Manage sales and marketing for France and Switzerland, driving revenue and profitability growth. Full responsibility for initiating and executing sales & marketing plans, promotional programs in all channels for the entire brand portfolio of High Tech brands. Identify and prospect/sign new brands in growth phase and willing to develop in Europe.

    • Significant sales growth YOY
    • Restructured sales, marketing and purchasing departments to make them ROI driven and scalable as the company experiences high growth.
    • Implemented new business processes (Forecasting, budgeting, sales incentive programs)
    • Sales and marketing management & planning liaising with brands and customers (retail, online, telcos, B2B)
    • Company positioning redefined around audio and connected products (Gaming & health)
    • Implemented new business model to optimize relevancy in every sales channel
    • Managed and optimized brands portfolio to sustain solid growth
    • Team management of 16 people across two countries

  • Logitech - Senior Marketing Manager, Mature markets

    Paris 2011 - 2011

  • Logitech - Regional Sales and Marketing

    Paris 2011 - 2013 Managed regional sales and marketing activities for the complete Logitech product portfolio in large markets and southern Europe. Set region’s business priorities and drove joint planning of sales and marketing teams down to account level.
    • Managed P&L with in country people management overachieving sales targets
    • Drove GTM strategy and all activation campaigns, trade marketing activities, and sales out planning. This enabled a 30% decrease in channel inventory and a 49% cut in returns and aging stock budgets
    • Set go-to-market strategy for the region and channel/product mix
    • Set ROI metrics to drive investments, getting rid of inefficient spends (promotional funds, MDF/COOP, Opex activities). Gross to net decreased and marketing budget cut down while market shares went up
    • Directly managed local marketing teams including field sales/merchandising

  • Harman International - Brand Director

    1999 - 2002

  • Thomson Multimedia - Regional Product Manager

    1996 - 1999

Formations

  • University Of Bath (Bath)

    Bath 1994 - 1995

  • EM Strasbourg

    Strasbourg 1991 - 1995 Marketing Ventes

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