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David-Alexandre DE GASPARI

LYON

En résumé

Marketing stratégique et opérationnel : Etudes de marché / Analyse de la zone de chalandise / Mailing, phoning / Mise en place de stratégie de marques / Mise en place de stratégie promotionnelle / Veille concurrentielle / Analyse de chaîne de valeur

Communication & Publicité : Mise en place de stratégie de communication / Community management / Planning stratégique

Vente : Prospection (B2B) / Vente d'espaces publicitaires / Télémarketing

Organisation événementielle : Négociation auprès des sponsors & fournisseurs / Gestion de la logistique (lieu, transport, animation) / Gestion du budget / Communication de l’événement / Accueil des participants / Management le jour J

Langues : Français (langue maternelle) / Anglais (courant) / Espagnol (courant) / Chinois mandarin (bonnes notions) / Portugais (notions)

IT : Microsoft Office / Mac OS / Internet

Mes compétences :
Event Organization
Advertising
English
Marketing strategy
Spanish
Communication Strategy
French
Communication
Marketing
Project management
Business Strategy
International marketing
Organizing
International Business
Event management
Strategic planning
Market research
Adaptability
Brand management
CRM
Dynamique
Commerce
E-mailing
Management d'équipe
Mailing
Réseaux sociaux
Prospection
Publicité
Microsoft office

Entreprises

  • Praline & Lavande - Projet personnel : Tour du monde

    2017 - 2019 https://pralinelavande.wixsite.com/tourdumonde

  • AptiSkills - Ingénieur d'affaires

    Lyon 2015 - 2017

  • GBA COM Sàrl - Directeur régional

    2013 - 2015 In charge of developing the brand Olapromo! in Geneva.

    Job description:
    - Collaborated in the elaboration of the annual business plan (marketing, branding, promotion and financial strategy).
    - Daily customers prospection (B2B) to find businesses who want to collaborate with Olapromo!

  • TBWA\Frederick - Strategic Planner

    Boulogne Billancourt 2011 - 2012 Santiago, Chile

    Defined the strategy of communication to increase the image of the clients.
    Accounts: ITAU, Universidad Mayor and Manquehue.

  • Total - Marketing Assistant

    COURBEVOIE 2011 - 2011 Santiago, Chile

    Collaborated in the elaboration of the annual Marketing Plan.
    Offered administrative support to the Marketing Department.
    Took part actively in the planning and execution of the Dakar 2012.
    Realized a benchmarking of the Lubricant Market.
    Co-managed the Merchandising of the company.

  • Agricultural Development International (ADI) - Marketing Executive & Trainer

    2010 - 2010 Phnom Penh, Cambodia

    Assisted the Marketing Director to determine the demand for products and services offered by a firm and its competitors and identify potential customers.
    Developed pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied.
    Oversaw product development or monitor trends that indicate the need for new products and services.

    Job description:
    - Conducted market analysis and research on Shrimp in Cambodia, assisted in the completion of a research report for Catholic Relief Services (CRS) on how to best integrate community fishery communities with traders and buyers along the shrimp value chain.
    - Conducted market analysis and research on the potential for Fairtrade Coffee, Tea and Cashew in Cambodia. Researched market demand, pricing strategies, potential sales outlets and retail customers in Phnom Penh, carried out fields visits to Vietnam to observe production and processing activities and the linkages between Vietnamese suppliers and Cambodian Customers.
    - Developed Marketing, Branding and Promotion Strategy for "Betterday" company fair-trade and organic products in the coffee, tea and cashew lines.

  • Sucre Éthique - Operation Manager

    2009 - 2009 Phnom Penh, Cambodia

    Developed a coordination of partnership with a Khmer NGO, analyzed Kompong Speu palm sugar value chain and realized a marketing plan targeting the tourists in Cambodia

  • Animafest Experience - Marketing Director Assistant

    2008 - 2008 Benidorm, Spain

    Developed Marketing, Branding and Promotion Strategy for the company.

  • ECE - Bureau Des Élèves - Vice-President of the Association

    2007 - 2009 Lyon, France

    10-members team leader

    Organization of 29 students parties, 1 ski weekend and 2 trips to Spain (400 students)
    Bargained with nightclubs’ manager and Tour Operator
    Sought sponsors and partnerships for events

Formations

  • Beijing Languages And Cultures University - BLCU (Pekin)

    Pekin 2012 - 2013 Langue et culture - Cours intensifs (20 heures par semaine) de mandarin pendant quatre mois

  • INSEEC

    Paris 2010 - 2011 Master en Grande École de Commerce et de Management

    Communication globale & cross médias - Stratégie publicitaire, International Advertising, Stratégies de Marque, Brand Management, Création Publicitaire

  • Skoda Auto University (Mladá Boleslav)

    Mladá Boleslav 2008 - 2008 École de Commerce - Échange académique

    Marketing de l'industrie automobile - Entrepreneurship, Valuation, International Marketing, Business English, EU Market and Entrepreneurial Opportunities

  • ECE Lyon (Groupe INSEEC)

    Lyon 2006 - 2010 Master en Grande École de Commerce et de Management

    Sujet du mémoire de recherche appliquée : « Comment gérer les problèmes interculturels dans le cadre d’un lancement de produit importé dans un PMA : exemple de l’implantation, au Cambodge, du café vietnamien issu du commerce équitable ? »

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